Featured
Posted in Advertising, MADISON AVENUE

THE BULL AND THE GIRL

WALL STREET BULL AND FEARLESS GIRL

The girl did not stare the bull down and the bull did not stare the girl down.

They both recognized each other as equally worthy.

Continue reading “THE BULL AND THE GIRL”

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Posted in Investing

10 Canadian Marijuana Stocks for Your Portfolio 

 

10 Canadian Marijuana Stocks for Your Portfolio

By Mrinalini Krishna | Updated August 3, 2018 — 9:13 AM EDT

Unlike its southern neighbor, Canada legalized medical marijuana nationwide back in 2001. That means that the industry has evolved a lot more and is not plagued with restrictions across state lines, as is the case in the United States, where there are 29 states (and Washington, D.C.), where pot is allowed for medical use.

Further, Canada introduced the Cannabis Act recently and the bill to legalize recreational pot use is expected to pass by July of 2018. Not so in the U.S., where the immediate future for legal weed is in question, after Attorney General Jeff Sessions overturned an Obama-era law that protected states choosing to liberalize legal marijuana laws.

While uncertainty prevails in the United States, investors could get a piece of the pot action by investing in Canadian stocks traded in the country in the over-the-counter (OTC) markets. Most of these stocks can be labeled as penny stocks, so any investment may carry a significantly higher risk component. Here’s a look at some of those companies…

FINISH READING: 10 Canadian Marijuana Stocks for Your Portfolio | Investopedia






 

Posted in Investing

Tesla short sellers raked in $1 billion after Elon Musk revealed his personal struggles in an eye-opening interview (TSLA)

Tesla short sellers raked in $1 billion after Elon Musk revealed his personal struggles in an eye-opening interview (TSLA)

Bryan Logan, Business Insider Sat, Aug 18 12:44 AM EDT

Tesla short sellers received a sizable payday hours after The New York Times published an eye-opening interview with an emotional Elon Musk, the electric-car company’s chief executive.

Investors betting against Tesla raked in about $1 billion on Friday, according to data from the analytics firm S3 Partners.

The Times’ interview with Musk came out late Thursday night. In it, Musk lamented the many personal and professional challenges he has faced in the past year.

Musk’s admissions come at a tumultuous time for Tesla, but the CEO predicted that the pain isn’t quite over yet.

Tesla short sellers received a sizable payday hours after The New York Times published an eye-opening interview with an emotional Elon Musk, the electric-car company’s chairman and CEO.

The investors betting against Tesla raked in about $1 billion on Friday, The Times reported, citing data from the analytics firm, S3 Partners. Shares of Tesla closed down nearly 9% on the day, and dropped close to 1% lower in after hours trading, landing at $303.05.

That means investors shorting Tesla on Friday recovered the majority of what they lost after Musk’s now-infamous August 7 tweet, in which he floated the idea of taking Tesla private. On that day, the company’s stock rose 11%, and siphoned roughly $1.3 billion out of short sellers’ pockets.

The Times’ interview featuring Musk came out late Thursday night. In it, Musk lamented the many personal and professional challenges he has faced in the past year. By Musk’s own admission, he has been burning it on all sides while Tesla struggles to crank out thousands of its first mass-market car, the Model 3 sedan.

Immense pressure has left the tech billionaire and serial entrepreneur drained, sleepless, and irritable, as evidenced by his recent erratic behavior, which has caused additional problems for the company.

Musk accurately predicted the pinch from Tesla’s shorts isn’t over yet. The CEO told The Times he expects “at least a few months of extreme torture from the short-sellers,” who he believes are intent on seeing Tesla fail…

Source: Tesla short sellers raked in $1 billion after Elon Musk revealed his personal struggles in an eye-opening interview (TSLA)






 

Posted in Investing

Tesla stock sinks after Musk gives tearful NYT interview 

 

Tesla stock sinks after Musk gives tearful NYT interview

Noel Randewich, Nivedita Balu (Reuters) – Tesla Inc’s (TSLA.O) shares slumped 9 percent on Friday after Chief Executive Officer Elon Musk told the New York Times he was under major emotional stress and was preparing for “extreme torture” from short sellers.Tesla stock was on track for its biggest daily slump in two years as Wall Street questioned Musk’s ability to lead the electric car maker.

Investors also were worried about reports that regulators were pressuring Tesla’s directors for details about how much information he shared with them.

Musk stunned markets last week with a tweet that he was considering taking Tesla private for $420 per share and that he had secured funding. The SEC has opened an inquiry related to his tweets, according to a person with direct knowledge of the matter.

The Times reported that efforts were underway to find a No. 2 executive to take pressure off Musk, who has struggled with production issues for Tesla’s key Model 3 sedan and has been criticized for behaving erratically on Twitter.“

This past year has been the most difficult and painful year of my career. It was excruciating,” Musk said in the hour-long interview, in which he reportedly choked up more than once…

FINISH READING: Tesla stock sinks after Musk gives tearful NYT interview | Reuters






 

Posted in Non-Food

Luxury Without Leather: Will Vegan Cars Gain Popularity?

 

Luxury Without Leather: Will Vegan Cars Gain Popularity?

Do a Google search for “vegan car” and the first result is likely to involve Tesla. The company is the first luxury automaker to offer a 100 percent animal-free vehicle.

That, of course, means no leather seats, no leather steering wheel, no leather gear shifter, and no animal products in the glue that holds everything together.

Luxury cars have become synonymous with leather, but for people who are compassionate about the treatment of animals, the idea of leather can be repulsive. It’s a growing community of folks but the world’s most prominent automakers have yet to conform to their wishes and build cars that are truly animal-free.

One writer spent at least four months trying to sort out which cars use animal products and which don’t. His results are surprising because so few vehicles are completely free of animal skins or byproducts.

How likely is that to change?

If you want to buy a new Audi, Lexus, Mercedes-Benz, BMW, Porsche, Lincoln, Acura, or Volvo, you won’t be able to escape the presence of processed cowhide. Even automakers that offer synthetic leather seating still sell their cars with a genuine leather-wrapped steering wheel, which can’t be replaced with another material.

The only cars, aside from the Tesla, that offer completely animal-free cars are base models of certain lower-end Toyota, Honda, Nissan, Ford, Hyundai, Kia, Mazda, Subaru, and Fiat vehicles. That means they’ll come with cloth seats, urethane steering wheels, and the smallest engines available. Driving enthusiasts need not apply.

The vast majority of car shoppers demand leather and expect it in higher-end cars, which is why the automakers have made the material so prolific. It’s impossible, quite literally, to buy a new mass-produced performance or luxury car that is made without animal products. Even ordering a custom one-off version is unlikely due to rigid manufacturing processes.

Leather isn’t a problem for most buyers, but for the growing segment of the population who call themselves vegan, car shopping can be an exercise in futility. It doesn’t seem like that’ll change anytime soon.

Source: Luxury Without Leather: Will Vegan Cars Gain Popularity? | The CarGurus Blog






 

Posted in Non-Food

Umbrella Jacket – Bluecrate

JACKET UMBRELLA

“It’s an umbrella!”

“It’s a jacket!”

“No, it’s the Umbrella Jacket!”

This Umbrella Jacket is the ultimate weather-protecting product.  Just pop it over your head and keep rain-free while remaining hands-free! Sizing: Small for young children, Medium for teens, Large for Adults

S:90cm-130cm    M:130cm-155cm    L:155cm-180cm

OUR GUARANTEE

We truly believe we have some of the best products in the world, and we want to make sure we back that up with a risk-free ironclad 45-day guarantee.

If you don’t have a positive experience for ANY reason, we will do WHATEVER it takes to make sure you are 100% satisfied with your purchase. Buying items online can be a daunting task, so we want you to realize that there is absolutely ZERO risk in buying something and trying it out.  If you don’t like it, no hard feelings we’ll make it right.  We have 24/7/365 Ticket and Email

Source: Umbrella Jacket – Bluecrate


TAFC COMMENT: Yeah, I wonder how they’re going to make it right? A little too vague on their guarantee in my view.

I can see bumping into other people happening with that umbrella. Only room for one person on a bus stop bench. Who was there first?

Knocking old people down on the sidewalk as they run to catch their bus?

Both hands are free, to hold packages, books, purse, whatever. Then what happens when they have to take the jacket off? Place the bags and purse on the ground, make a mess, especially if in a hurry.

Taking it off, putting it on every time they enter or leave the car or bus or building, makes it look like hands-free isn’t freedom at all.

Oh, so keep it on inside buildings. In elevators too? Offices? Waiting rooms. I can see where that’s going. Walking down hallways? Everybody veers to clear the way for you? They won’t do that for long.

I guess the only positive feature is it will give you back your space.

Didn’t they think of all this?

She poked me in the eye with it. It’s a contraption. Define: a machine or device that appears strange or unnecessarily complicated, and often badly made or unsafe.

What about all the obese people in the world? Does Blue Crate make umbrella jackets for them too?

Why not forget the hoop? What are they trying to do, catch the rain? It’s a half a rain coat, that definitely shouldn’t make it to the mass production line, but looks like it already did.

Lawyers will be lining up to take these lawsuits.






 

Posted in Products Tried

CHOCOLOVE ginger crystallized in dark chocolate

When Steve brings home specialty chocolate bars, I rarely refuse at most half a bar. We both love ginger flavor in just about anything.

The crystallized texture was there, and a little reminiscent of the crystals one feels on the mouth when eating grana padano cheese, but the ginger flavor was absolutely missing.

That leads me to believe that the bar was old. A lot of these gourmet/specialty-type food products don’t sell quickly, and who checks dates or would even know the codes that different manufacturers use to let one know a product is outdated?

In fact, it appears that the purpose might be to deceive the buyer as to when it becomes outdated. Otherwise, why not put it clear as day, where people can see, read and understand it? Not too difficult, unless the purpose is as I said to deceive.

Store clerks never check dates. It’s up to the customer to point it out. But if the customer can’t figure it out or find it, then what?

Although the candy bar was good, I feel cheated. These aren’t cheap.

I saved the wrapper. Upon further inspection of all the data on the wrapper I found something that said APP until looking further and it said APR. Now I’m thinking April, then 201 PULL DATE. 201? Must not be a pull date, until looking closer and I found 9 in the border of another color (green) on the packaging. 2019.

Well now, there really is something wrong with that candy bar beyond its misidentified as old by its lack of ginger flavor. It’s well within the pull date, so should have tasted like ginger. Hot and spicy is how they described the ginger, which as I indicated was missing.

I don’t want to be eating candy anyway. I already spent way too much time on this.

There is a problem, however, industry-wide with specialty items, notably vegan items that stores keep beyond their pull dates, thinking if it’s vegan it must not be perishable, because it doesn’t contain any animal products. This of course isn’t true. So store managers need to be educated and the distributors need to do the educating, or the companies that sell the products need to do it. I’m not expecting any action on this, since to sell a product one doesn’t want to start talking pull dates and spoilage.

I won’t buy this product again. I don’t know how ginger gets old, since I have powdered ginger in my pantry at least two years old and it’s still strong-flavored.

In the photo, up close, the pull date becomes more obvious.






 

Posted in Beverages, Juicing & Beverages

OUR FAVORITE WINE SHOP in Cleveland

ALCOHOL BY VOLUME 2

YES, IT’S AT A CONVENIENCE STORE!

ALCOHOL BY VOLUME ON CLIFTON BLVD. ACROSS FROM TICK TOCK TAVERN!

e-z addon1
E-Z SHOP

 






 

Posted in Advertising, MADISON AVENUE

Motivating. Riveting. Celebrity Weight Loss Transformations – and a plan for social change!

CELEBRITY WEIGHT LOSS TRANSFORMATIONS

BEFORE AND AFTER PHOTOS of 8o celebrities.

Yes, it’s a click NEXT set up for advertisement purposes. Can you click 80 times? That’s how many celebrities they feature with body transformations.

It’s a good sampling, nice collection.

If you can’t click 80 times, then maybe it’s the fatigue caused by over-eating and the accumulation of too much body fat that’s causing it.

I usually don’t do the click NEXT stories either, primarily because it takes too long to load each new page, but with this set, this time, it went as fast as I wanted it to go.

Somebody in advertising got the message. People don’t particularly mind the click, it’s the wait after the click that frustrates them.

Continue reading “Motivating. Riveting. Celebrity Weight Loss Transformations – and a plan for social change!”

Posted in Featured Recipes, Sharon's Prototypes

New! Fantastic! Best in Taste! AFC SPOON FILLS – 6 bites to freedom | #AFC International

FOLLOW THE MONEY BUNNY…RIGHT HERE

#FAT-FREE CHEF

Do you think it’s time to put the whole world on a diet? I think so.

The world, the whole world, needs to stop eating animals.

Everybody – adults, children, and other animals too. We need to find a way to feed the carnivorous animals on the planet plant food. We can do it with the will.

We need to replace animal with plant.

It’s a lot easier and cost efficient to grow plants, than it is to birth and raise animals. It doesn’t make any logical sense to do anything but. So there’s a drought, the plants dry up and we eat our family?

That’s where we are right now? We’re eating our families, so the conditions of the earth must be in dire straits?

We’re all animals. We need to take care of each other, firstly, by not cooking each other. Why are we cooking animals? When plants…

View original post 559 more words

Posted in Hellman's

Hellman’s Vegan Goes Mainstream

The proof is in the photos. Didn’t think it would happen, in fact I began thinking that they just produced that Hellman’s Vegan to prove that they could, with plans all along to dump it, saying it didn’t sell. It seemed like it was nowhere to be found. Till a few days ago Steve and I visited a supermarket we hadn’t been to in a while, since they were deteriorating, only to find they had picked themselves up and dusted themselves off with a great new makeover. In it was Hellman’s Vegan.

Who woulda’ thought? Not me. Not ever.

At Giant Eagle. Lakewood, Ohio, just west of Cleveland. Bingo. There it was big as day!

Hellman’s got another Animal-Free post outta’ that coup!

Happy to help.

Great tasting veg mayo by the way!

Made with NON-GMO sourced ingredients.




 

Posted in Yves Meatless Vegan Meats

SHARON’S CORDON BLEU SUBS

#AFC GLOBAL

SHARON’S CORDON BLEU SUBS

Pan-fried soy chicken patties with cracked pepper. Layered with pan-fried soy ham slices and heated sweet red roasted peppers on a broiled soft sub roll spread with Dijon mustard and soft Animal-Free Butter!

Makes 2 subs

View original post 350 more words

Posted in Yves Meatless Vegan Meats

VEGGIE SALAMI SLIDERS

#AFC GLOBAL

VEGGIE SALAMI SLIDERS

Sauteed sweet cabbage and onion piled onto miniature potato rolls spread with spicy brown mustard and animal-free mayonnaise, with sweet red roasted peppers and pan-fried Veggie Salami Slices. A simple and delicious hors d’oeuvre sandwich!

Makes 12 sliders

View original post 357 more words

Posted in Yves Meatless Vegan Meats

MEATLESS PEPPERONI SOY CREAM CHEESE SPREAD

#AFC GLOBAL

MEATLESS PEPPERONI SOY CREAM CHEESE SPREAD

with green scallion and fresh sweet red pepper! Served with Caramelized Onion Ritz Crackers!

Makes 1-3/4 cups

View original post 239 more words

Posted in Yves Meatless Vegan Meats

CHAR-GRILLED TOFUTTI CREAM CHEESE SANDWICH

#AFC GLOBAL

CHAR-GRILLED TOFUTTI CREAM CHEESE SANDWICH

with sweet red roasted peppers and veggie ham!  Tastes like it was cooked outdoors over an open flame!

Makes 4-6 sandwiches

View original post 437 more words

Posted in Yves Meatless Vegan Meats

SPINACH BENEDICT SALAD

#AFC GLOBAL

SPINACH BENEDICT SALAD

Fresh spinach, mushrooms, and croutons tossed with a creamy fresh lemon, tarragon and garlic dressing! Topped with matchstick slices of Veggie Canadian Bacon! My plan was to make  a Veggie Eggs Benedict, which would require a stove, a toaster and a blender. 

When the lights went out at Kirby Manor and I had no electricity, I made this beautiful salad instead, thus the name!

Makes 4-6 main dish servings

View original post 264 more words

Posted in Investing, Net News

After the biggest stock market sell-off in history, what’s next for Facebook? 

 

After the biggest stock market sell-off in history, what’s next for Facebook?

Social media giant posts big profit, but other numbers show potential long-term problems

Pete Evans · CBC News · Posted: Jul 28, 2018 4:00 AM ET | Last Updated: July 28

Facebook still earns massive profits, but the company learned a harsh lesson this week about managing investor expectations.

When Facebook posted its quarterly results on Wednesday, the stock market sell-off that followed was dramatic.

By the time the market closed the next day, the company had lost $100 billion in shareholder value.

It was the biggest sell-off in Wall Street history.

A market meltdown like that inevitably left the company’s investors wondering “What’s next for Facebook?”

 *Facebook should be liable for ‘fake news,’ British lawmakers say

*In privacy fight, we’re asking Facebook the wrong questions

After all, it wasn’t a set of ugly numbers that sent investors to the exit. The company still made gobs of money — more than $5 billion in profit, in fact. But the sell-off was sparked by fears that the endless growth may soon come to an end.

To Ramona Pringle, a CBC columnist and media professor at Ryerson University in Toronto, the company’s main problem is the same one that has felled many of its technological ancestors — you’re cool, until you’re not.

And to young people at least, the world’s biggest social media company is decidedly not.

“Talk to anyone under 22,” she says, “and they’re not on Facebook.”

FINISH READING: After the biggest stock market sell-off in history, what’s next for Facebook? | CBC






 

Posted in Net News

Meat and Dairy Surpass Oil Companies as Largest Pollutants

Meat and Dairy Surpass Oil Companies as Largest Pollutants

The world’s five biggest meat and dairy producers emit more combined greenhouse gases than ExxonMobil, Shell, or BP, the top three oil production companies, according to a new report by GRAIN and the Institute for Agriculture and Trade Policy (IATP).

Researchers tracked greenhouse gas emissions for 35 of the largest producers of beef, pork, poultry, and dairy.

Researchers found that the companies’ emissions are reaching dangerous levels due to unregulated growth and governmental subsidies to ensure inexpensive production costs and supplies such as animal grain.

The report calls for a reduction of greenhouse gases by 38 billion tons by 2050. The report states that many of the largest meat and dairy producers do not report emissions, and many are increasing production with no efforts in place to reduce their emissions. If production remains unregulated, by 2050, meat and dairy farms will account for 80 percent of the budgeted greenhouse gas emissions…

Emissions impossible: How big meat and dairy are heating up the planet. GRAIN and the Institute for Agriculture and Trade Policy (IATP) web site. Available at:https://www.grain.org/article/entries/5976–impossible-how-big-meat-and-dairy-are-heating-up-the-planet. Published July 18, 2018. Accessed July 19, 2018.

https://www.pcrm.org/






 

Posted in Advertising, MADISON AVENUE

100 of the most powerful marketing words

100 of the most powerful marketing words.

Raise your hand if you’ve ever read an advertisement and have then felt compelled to buy what that advertisement was selling? You can put your hand down now. No need to freak out your coworkers.

Marketers and advertisers have been harnessing the power of words to sell you things like car insurance, sugary cereal, lambskin condoms and Air Jordans for centuries. This is an art and a science called copywriting, which basically means to sell products and services through powerful marketing words.

While traditionally, copywriting has been used in things like newspapers, magazine advertisements, billboards and direct sales letters… today copywriting has crept it’s way into every nook and cranny of the digital world.

It’s on websites. It’s in emails. It’s on landing pages. It’s in podcasts. It’s everywhere. Now, while in this article I can’t teach you how to become a killer copywriter, I can give you a few words to think about when writing your next product description, headline, slogan or what have you.

While you might be skeptical, the words we use matter… a lot. In an article I published last week, I brought up a number of online brands that spend a considerable amount of time and energy on writing their blog headlines. Why? Because in some cases they have seen a 500% improvement in share-ability. I have even noticed this myself when writing anything from articles to emails.

For example, to get you to click this post, I used the word “powerful”… which is actually somewhere on our list today. Anyways, below, you will find 100 of the most powerful marketing words –– each of which has been placed into various categories.

The words that have an “*” next to them are what the late David Ogilvy considered to be the most persuasive words in advertising. Never heard of this Ogilvy character? He is widely considered to be the greatest advertiser of all time.

So, while I believe all these marketing words are powerful, pay extra attention to Ogilvy’s. Let’s begin. Powerful marketing words that make a promise….

FINISH READING: 100 of the most powerful marketing words. — Honey Copy






 

Posted in Advertising, MADISON AVENUE

The psychology of selling

When it comes to your customers, the cold hard truth is that as soon as you think you’ve got them figured out, they’ll surprise you and keep surprising you until you’ve dwindled your marketing budget down to nothing — leaving you standing with a heavy box of unsold products and an empty pocket.

With that said, while I would never trust a marketer or a salesman who claims they possess some magical marketing formula, I do believe there are small commonalities we can find in human behavior that can give us a deeper look into why they buy what they buy.

In this article, The psychology of selling, I hope to offer some insight into the mind of the customer, so that as you craft your marketing plans and strategies you can be cognizant of what goes on inside the minds of the folks you’re marketing to.

Please know that I am by no means claiming to be an expert on this topic, but am just sharing lessons I have learned from reading plenty of old school advertising books and of course running my small copywriting shop, Honey Copy. Without further ado, let’s have a quick chat about the psychology of selling.

People buy when something hurts or when they want to feel good.

At the most basic level, it’s important to understand that most people buy for one of two reason — they buy to move closer to pleasure or to move further away from pain.

We will use wine and a bad hangover as an example…

FINISH READING: The psychology of selling. – The Startup – Medium






 

Posted in Net News

Did You know That Oreo Cookies Were Vegan?

I still don’t like them. The creamy center isn’t creamy at all. Maybe I’ll give them a try again. I’ll have to be sure to buy some nut milk for dunking.

Later.






 

Posted in Featured Recipes, Tofurkey

Tofurkey Italian Sausage And Peas (stew or sauce – you call it)

TOFURKEY ITALIAN SAUSAGE AND PEAS (stew or sauce – you call it)

Serve as a sausage stew or ladle over mashed potatoes (white or sweet), over rice or your favorite pasta. We marinate the entire dish overnight in the refrigerator for optimal flavor and chew.

Makes approx. 13 cups

Continue reading “Tofurkey Italian Sausage And Peas (stew or sauce – you call it)”

Posted in Advertising, MADISON AVENUE

Speech Freedom Rights Are Doled Out In The USA – you have to wait your turn if you’re white

Donald Trump has mostly silent supporters whose voices are not heard due to the terror tactics being promised against them via the media should they speak out.

It’s past-time for equal PROTECTION under the law regarding freedom of speech rights. The USA is the laughing-stock of the world, demanding freedom of speech rights in everybody else’s country, but then turning a blind eye to the lack of freedom rights in their own.

Stop the insanity of deciding when it’s somebody’s turn.

The Constitution of the USA provides speech protections to all inhabitants all the time, not when the media, the government or special interest groups decide it’s somebody’s turn.

Amendment I

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

A terror situation emerges when public figures or media aka press personalities threaten individuals of the populace for their political views or for how they vote. This needs to be stopped before it gets out of control.

It seems that the only people who have speech freedom rights all the time in the USA is the media aka press. They decide on whose voices get heard. Oh yeah, and Madison Avenue – advertisement agencies decide who has constitutional rights and who doesn’t.

How low can you go?

MADISON AVENUE TURNS THE FIRST AMENDMENT INTO AN ADVERTISEMENT COUP AGAINST WHITE PEOPLE. GO TO THE BACK OF THE LINE. IT’S NOT YOUR TURN.






 

Posted in Labeling

Labels + Current Diet Categories

Hardly anyone knows what vegan is even today nearly 40 years later. They’ve become familiar with the word, but not the meaning. They don’t get why vegans won’t eat a vegetarian burger made with egg whites, or that fish and chicken are animals. And what’s wrong with cheese? That’s not an animal. Well, real vegans don’t understand why vegetarians won’t eat a burger that contains no animal products. And you have to wonder why a person serving food wouldn’t know where what they serve comes from. Then there’s the added confusion of people calling themselves vegans who eat fish or chicken, or who are strictly animal-free sometimes.

Continue reading “Labels + Current Diet Categories”

Posted in Non-Food, Non-Food Reviews

Anti-Fatigue Mats For Exercising

NoTrax T30 General Purpose Rubber Competitor Safety/Anti-Fatigue Mat, for Wet Areas, 3′ Width x 5′ Length x 1/2″ Thickness, Black

I purchased this on amazon.com for the kitchen to help with back pain while standing for long periods of time preparing foods. It cushions your feet absorbing the tension from the weight of your body as you stand still or move.

It was a little much for a kitchen that small, so I moved it out to the foyer carpet. Now that it’s on carpet it’s adds even more cushion, so I decided to use it for an exercise mat when I do squats or marching or running in place. It’s noticeably effective with the running.

Since I have such a messed up spine with vertebrae practically resting on top of each other, running even with legs raised fairly low was impossible due to the jolts to the vertebrae and spine. This works and I’m enjoying that small new freedom.

I’ve had it over a year and it’s still in perfect condition.