Jeff Bezos once said:
“Invention requires a long-term willingness to be misunderstood. You do something that you genuinely believe in, that you have conviction about, but for a long period of time, well-meaning people may criticize that effort … if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.”
The animal-free chef believes that long-term willingness to be misunderstood applies to the introduction of new and foreign ideas – such as animals other than human really do feel pain and suffering and that other animals also have the same so-called God given rights humans claim to have.