Thrive Algae Oil Delivers Strong Results in Retail Market Test
SAN FRANCISCO–(BUSINESS WIRE)–TerraVia™ (NASDAQ: TVIA), a next generation food, nutrition and specialty ingredients company, has developed a unique portfolio of algae oils, and reported that its Thrive® Culinary Algae Oil, the first consumer food product incubated by the Company, has successfully completed a retail market test and will be expanding its roll-out.
“Algae oil is one of the most exciting innovations I’ve seen in the oil category”
During the market test at Gelson’s in Southern California, Thrive® Algae Oil has already achieved velocity and sales leadership with the top performing SKUs in the oil category and is now a permanent offering. Thrive® Algae Oil is currently beginning its roll out to other West Coast retailers and is available nationally on Amazon.com and at thrivealgae.com.
“We are often at the forefront of introducing new products and have been impressed by the success of Thrive® Algae Oil,” said Chris Fromm, Gelson’s Senior Director of Grocery Purchasing. “Within a few months, Thrive has become one of the top performing oil SKUs on our shelves, in the top 25th percentile of oil sales. We’re confident that we’ll see continued growth.”
Thrive® Algae Oil derives from a unique portfolio of algae oils developed by TerraVia that leverage its innovative algae platform to capitalize on accelerating trends in plant-based foods and nutrition. Thrive® contains a unique combination of nutritional, culinary and sustainability benefits. With the highest level of monounsaturated fats (the good fats) and just 0.5 grams of saturated fat per serving, a light neutral taste, a high smoke point up to 485°, and an unparalleled sustainability footprint, Thrive® Algae Oil is differentiated from other food oils on the market, and it embodies TerraVia’s mission of providing products that are better for both people and planet…
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