Google CEO Sundar Pichai: ‘thousands of calls’ on YouTube boycott

Google was forced to make an all-out public relations push after big advertisers complained their ads ran next to objectionable YouTube videos.

Google made ‘thousands of calls’ to prevent advertisers from boycotting YouTube

  • Google execs were forced to make “thousands and thousands” of calls to calm nervous YouTube advertisers
  • Effort came after some big brand advertisers threatened a boycott
  • Uproar began after big-name brand ads found next to objectionable YouTube videos
Michael Newberg | CNBC
Susan Wojcicki, CEO of YouTube.

An uproar that began with hate speech on YouTube was quelled only after a major charm offensive by Google.

The Internet giant was forced to make an all-out public relations push in recent weeks to reassure big advertisers after some well-known brands had their ads placed next to objectionable content on its video service, Google CEO Sundar Pichai said late Thursday.

In an effort led by chief business officer Phillip Schindler, the company reached out to calm “thousands and thousands” of YouTube clients nervous that their brands might be next to suffer the same embarrassment, Pichai said on a conference call with Wall Street analysts after the company’s Q2 earnings report on Thursday.

The effort came after a slew of well-known brands, including McDonald’s, Audi and AT&T, said they would temporarily suspend advertising on YouTube after the Times of London discovered ads placed next to racist, sexist and xenophobic content.

The uproar caused at least one financial analyst to downgrade the company’s shares…

Finish reading: Google CEO Sundar Pichai: ‘thousands of calls’ on YouTube boycott


AFP Comment: Hey, what’s good for one is good for the other. Maybe we should ask those You Tube people if they want the ads of McDonald’s, Audi, AT&T and others placed next to their videos. I’ve seen some pretty horrible stuff placed next to my posts and I have no control over it. That’s not fair. Word Press always says they can’t control it, so how is it that You Tube can?

The point isn’t to get an upgrade and pay for not having the ads placed next to your stuff. The random practice of placing ads plus the purposeful practice of placing ads next to people you want to bump out or compete with are the problems with ad placement.

Think about this, who in their right mind would want to put foot fungus and pus-dripping enlarged eyeballs or Oprah Winfrey (the multibillionaire who can’t stop crying in public) beside and beneath the same posts with food pictures? It’s grotesque and used to not only sell a product (even though no one likely knows what the product is), but to encourage people to look away from the writer’s post at something putrid. It’s an assault of the writer’s brand. It doesn’t even have to be about the ad agency or the company it represents selling foot fungus products.

No one is going to want to make a recipe that has foot fungus images attached to it. It’s a disgusting trick that ad people use. They blow off your post and make the image so disgusting that people can’t help but click on the ad just to see what’s on the other side.

Equally disgusting is the financial analyst who downgraded You Tube’s shares because the big companies didn’t like where their ads were being placed. Yeah right. They didn’t like it, but they engage in the very same tactics. And who tattled? Oh! A Brit! No surprise there. It probably was British Secret Intelligence Service (what are they called MI6?) having a bland afternoon and decided to stir the stink.

So what is a person to do? What does the person who is not a big company nor even a little company do with all those thorns in their sides, put there by unscrupulous companies and ad agencies?

Follow this thread and you’ll be seeing soon enough. I don’t know much about Audi, but I have a lot to say about McDonald’s and AT&T.






 

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