Anyone who’s worked a busy schedule knows that it can be a struggle to maintain a healthy lifestyle, between balancing exercise, healthy diet, and a decent amount of sleep. That was what drove Rachel Drori, a “busy New Yorker and even busier mom,” to create Daily Harvest, a startup that delivers “frozen, single-serving, organic smoothies, soups, overnight oats, and chia puddings made with farm-frozen ingredients.” Much like meal delivery kits such as Purple Carrot, Daily Harvest delivers all the ingredients needed to make a nutritious breakfast that’s ready “in 30 seconds.”
Drori knew that she wanted to eat healthily, but didn’t always have the extra time before work to make herself a healthy, nutrient-dense meal. We get it — sometimes, it’s just faster to grab a bagel with cashew cream cheese than spend your time measuring ingredients for a healthy meal.
It turns out, Drori’s invention has attracted attention from investors who also lead a busy lifestyle. According to a press release from Daily Harvest, professional 23-time Grand Slam champion tennis player Serena Williams has invested an undisclosed amount in the plant-based startup brand.
“I invest in businesses that operate with sincerity and integrity and deliver a pure and uncompromised product,” said Williams. “…I’m excited about Daily Harvest’s future as a female-led business and I look forward to helping more people gain access to nutritious meals.”
It turns out, Williams isn’t the only busy celebrity whose attention that the frozen food delivery service has attracted. Gwyneth Paltrow, Oscar-award-winning actress and founder of vegan skincare line Goop, is also an investor. “Farm-frozen produce is picked at its nutritional peak, retains more nutrients and it’s more readily available to everyone. For this reason, Daily Harvest really resonated with me and I am so excited to get behind a revolution in frozen with my investment,” said Paltrow….