Twitter (TWTR) Increases Character Limit for Tweets to 280
Zacks Equity Research November 10, 2017
Recently, Twitter Inc. (TWTR – Free Report) rolled out a 280-character limit for tweets, doubling it from the traditional 140 limit, in an attempt to make tweeting easier for people and to enable them to express more in a tweet.
The company has been testing the feature in a small group of users since September.
The character expansion has been made across all languages except Chinese, Korean and Japanese. Per Twitter, these three Asian languages convey more information in a single character compared to others and that is why they have not been considered for the increase.
Notably, shares of Twitter have gained 22.1% year-to-date, underperforming the industry’s gain of 28.5%.
Twitter (TWTR) rolls out a 280-character limit for tweets in order to enable users better express themselves…
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