You think you’re too big to fail. You think you don’t have to tell the customer what’s in the food product they’re buying with your company name on it? Because it’s made far away, you lost control of what goes in or gets left out or gets substituted?
You present a long list of “Maybes”. You don’t know for sure anything. This might be in it, or something else. We just don’t know for sure all the ingredients that anyone contracted to make our product puts in our product. They say they present us with a comprehensive list, but as with all food manufacturers any number of ingredients may not be available when they need them, or at the price we want to pay, or they might just run out sooner than anticipated, so they use something else, or nothing else.
You are not too big to fail. Nobody – no company, no institution, no government. Kingdoms have fallen on a whisper.
If your company does not know what’s in the product they are selling, it’s time to shrink to a point whereby you have quality controls in place at all times guaranteeing the safety for all who consume or use your product. Knowledge means safety. Tell the consumer what’s in it. They don’t trust you with their health and well-being, so stop expecting them to.
But some of it has nothing to do with safety. It has to do with preference – likes and dislikes, or morality or religion.
Further, how does your product make a person feel after they’ve ingested it? Some of it isn’t allergy-based, it’s sensitivity based. They know what makes them feel badly. You don’t. You’re not them.
You can’t fit it all on a label? Contains No Animal Products (CNAP) can fit on any label. Directing someone to your website is all well and good, but after they buy the product? Shoppers aren’t going to be surfing the net for every item they want to buy while in the grocery store. It’s not efficient. It’s not doable.
Well that’s their problem not ours.
No, that’s your problem.
CONTAINS NO ANIMAL PRODUCTS [CNAP]
Postscript > Oh, and none of this 1-5% animal product used in your product is okay to still call animal-free. No it isn’t.
Whose law is that?
My Law. That’s whose law.
AFC BULL MARKET KITCHEN™ FREEDOM ON A PLATE 