‘No matter how smart you are with ordering, there is always waste where meat and dairy products are involved. This aspect isn’t really seen by the customer but most people in the trade would acknowledge that it is a big issue.
Veganuary has been absolutely massive this year.
We’ve seen the opening of London’s first vegan Chinese.
Goodfella’s just released the UK’s first ever mainstream vegan frozen pizza. And nearly every chain seems to be bringing out their own range of plant-based sandwiches and wraps.
This month has also seen two London pubs turn 100% vegan.
Veganism isn’t a minority interest anymore.
And if you want further proof that that’s the case, just look at the Blacksmith and Toffeemaker – a pub in Islington which switched to a fully plant-based menu this year.
They’ve just reported that sales are up three-fold.
The pub turned vegan for a variety of reasons, says general manager, Sam Pryor.
‘From a sustainability point of view, it’s tragic to see the huge amount of resources that go into feeding livestock for meat only for us to have to throw unsold meat out once it’s past its use-by date,’ he explains.