100 of the most powerful marketing words.
Raise your hand if you’ve ever read an advertisement and have then felt compelled to buy what that advertisement was selling? You can put your hand down now. No need to freak out your coworkers.
Marketers and advertisers have been harnessing the power of words to sell you things like car insurance, sugary cereal, lambskin condoms and Air Jordans for centuries. This is an art and a science called copywriting, which basically means to sell products and services through powerful marketing words.
While traditionally, copywriting has been used in things like newspapers, magazine advertisements, billboards and direct sales letters… today copywriting has crept it’s way into every nook and cranny of the digital world.
It’s on websites. It’s in emails. It’s on landing pages. It’s in podcasts. It’s everywhere. Now, while in this article I can’t teach you how to become a killer copywriter, I can give you a few words to think about when writing your next product description, headline, slogan or what have you.
While you might be skeptical, the words we use matter… a lot. In an article I published last week, I brought up a number of online brands that spend a considerable amount of time and energy on writing their blog headlines. Why? Because in some cases they have seen a 500% improvement in share-ability. I have even noticed this myself when writing anything from articles to emails.
For example, to get you to click this post, I used the word “powerful”… which is actually somewhere on our list today. Anyways, below, you will find 100 of the most powerful marketing words –– each of which has been placed into various categories.
The words that have an “*” next to them are what the late David Ogilvy considered to be the most persuasive words in advertising. Never heard of this Ogilvy character? He is widely considered to be the greatest advertiser of all time.
So, while I believe all these marketing words are powerful, pay extra attention to Ogilvy’s. Let’s begin. Powerful marketing words that make a promise….
FINISH READING: 100 of the most powerful marketing words. — Honey Copy