Naked Labs raises $14 million for its body scanner mirror

These entrepreneurs invented a futuristic ‘magic mirror’ to take on the bathroom scale — and investors say its groundbreaking tech could transform the future of fitness

Zoë Bernard Aug. 4, 2018, 3:19 PM

Naked LabsCalifornia-based startup Naked Labs just unveiled its flagship product: a high-tech mirror and scale that delivers precise information on your body including weight, height, BMI, and measurements.

Naked Labs also closed a $14 million funding round led by Founders Fund which included investments from NEA, Lumia, and early Uber and SpaceX investor Cyan Banister.

Naked Lab’s co-founder Ed Sclater says he has ambitions for his product’s tech in the fields of retail, medical care, and more.

For Ed Sclater, co-founder of Northern California-based startup Naked Labs, climbing onto the scale isn’t just an age-old, necessary but often depressing bathroom ritual, it’s an approach to health and fitness that’s potentially damaging.

“If you get on a traditional…