Study links ‘tobacco tactics’ with marketing unhealthy products to kids
AUTHOR Cathy Siegner
PUBLISHED March 20, 2019
A recent study from researchers at the University of California San Francisco found R.J. Reynolds and Philip Morris applied their knowledge about the tobacco industry, from marketing to product development, to increase sales of sugary drinks after acquiring food and beverage companies. According to Food Ingredients First, the study used “secret documents” from the two tobacco giants and marketing campaigns from their beverage brands, including Hawaiian Punch, Tang, Kool-Aid and Capri Sun, and Tang. The tobacco companies later sold these brands to Dr Pepper Snapple Group, Mondelez International and Kraft Heinz, respectively.
The researchers say the findings show that many food and beverage companies today still use similar tactics despite signing the Children’s Food and Beverage Advertising Initiative. CFBAI participants agree to comply with nutritional standards in food advertising directed at children younger than 12, including reducing sugar, sodium and saturated fat…