Why Kellogg’s MorningStar Farms is going 100% plant based
March 13, 2019
As the plant-based trend spreads, Kellogg is using its MorningStar Farms business to move forward as a leader in the space.
At Natural Products Expo West last week, the legacy veggie protein brand launched a new vegan “Cheezeburger” and announced its commitment for its portfolio to be 100% vegan by 2021.
The new promise will allow Kellogg to expand the accessibility of its plant-based products and reduce its use of more than 300 million egg whites a year. MorningStar Farms’ full product line includes Falafel, Meat Lovers, Veggie Lovers and Tex-Mex burgers as well as Chik’n nuggets and patties. But they aren’t stopping there.
Melissa Cash, head of global marketing, strategy and innovation for plant-based protein and natural brands at Kellogg, talked to Food Dive at Expo West about how the brand plans to launch more plant-based products in the coming years, why they chose this new vegan burger and how more consumers are shifting their tastes to plant-based products.
This interview has been edited for clarity and brevity…