BEYOND FRIED CHICKEN – A KENTUCKY FRIED MIRACLE
AUGUST 26, 2019
Kentucky Fried Chicken®, the world’s most popular chicken restaurant, has done what no other quick-service restaurant (QSR) has done before. On Tuesday, August 27th, Beyond Fried Chicken™ made its debut in a limited test, crowning KFC as the first U.S. national QSR to introduce plant-based chicken and SOLD OUT in less than 5 hours – a true Kentucky Fried Miracle.
KFC turned to Beyond Meat to create a finger lickin’ good plant-based fried chicken that would appeal to lovers of both Beyond Meat and KFC. Beyond Fried Chicken is a game changer – the perfect choice for those searching for plant-based meat options on-the-go.
Atlantans had the first taste of Beyond Fried Chicken as part of an exclusive, one restaurant test on August 27 at the Cobb Parkway KFC restaurant near SunTrust Park in Atlanta (2637 Cobb Pkwy South East, Smyrna, Ga.).
Lucky customers could choose between nuggets, perfect for dipping, or boneless wings, tossed in their choice of three delicious mouthwatering sauces: Nashville Hot, Buffalo or Honey BBQ.
“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” said Kevin Hochman, president and chief concept officer, KFC U.S. “I think we’ve all heard ‘it tastes like chicken’ – well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!’
Customer feedback from the Atlanta test will be considered as KFC evaluates a broader test or potential national rollout. We wanted to give a big THANK YOU to everyone who visited the store and shared the news about the test. It was amazing to see how much enthusiasm there is for The Future of Protein! In less than 5 hours, not only did they sell out, but guests purchased the amount of Beyond Fried Chicken KFC would normally sell on average of popcorn chicken in a week. Wow.
We will be sure to update all Beyond Meat and KFC fans as we learn more.