Jan 26, 2021
PepsiCo and Beyond Meat announced this week that they are forming The PLANeT Partnership LLC (TPP), a joint venture to develop, produce, and market innovative snack and beverage products made from plant-based protein.
The joint venture will leverage Beyond Meat’s leading technology in plant-based protein development and PepsiCo’s world-class marketing and commercial capabilities to create and scale new snack and beverage options. Financial terms of the partnership were not disclosed. Joint venture operations will be managed through the newly created TPP.
“Plant-based proteins represent an exciting growth opportunity for us, a new frontier in our efforts to build a more sustainable food system and be a positive force for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious products,” said Ram Krishnan, PepsiCo Global chief commercial officer.
“Beyond Meat is a cutting-edge innovator in this rapidly growing category, and we look forward to combining their unparalleled expertise with our world-class capabilities in brand-building, consumer insights and distribution to deliver exciting new options.”
Ethan Brown, Beyond Meat founder and CEO, commented, “We are thrilled to formally join forces with PepsiCo in The PLANeT Partnership, a joint venture that unites the tremendous depth and breadth of their distribution and marketing capabilities with our leading innovation in plant-based protein.
We look forward to together unlocking new categories and product lines that will inspire positive choices for both people and planet. PepsiCo represents the ideal partner for us in this exciting endeavor, one of global reach and importance.”