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Advertising BURGER KING

Burger King Launches Moldy Whopper Campaign

TA-FC ClipBoard: “The beauty of real food is that it gets ugly”? “Mold can be a beautiful thing”? That’s a real stretch, calling mold on beef, lettuce, tomato, onion, and a bun beautiful. The spoiled mayo also beautiful?

Associating harmful, nasty, disgusting photos of a mold-laden sandwich with the Whopper is for sure a novel approach to selling any type of food. It just goes against what people have known forever – optics count.

Sure nobody believes the picture perfect photos that ads show of their products, that resemble the actual product only in type of ingredients, not the true visual appearance when you actually buy one. But when associating it with mold and other nasty stuff, when in fact, nobody is served such a sandwich, makes one question the sanity of such an approach.

One thing advertisers avoid is associating a product with something repulsive or unhealthy or grotesque for obvious reasons. Nobody in their right mind would want to eat such a product. The optics alone would drive consumers away.

Now that the MOLDY WHOPPER is out there, people who buy whoppers will automatically associate what they are about to eat with the disgusting looking, nasty stuff that has caught the world’s eye unawares. Still, the brain does what the brain does – connects bad looking stuff, mold no less, lots of different species of mold it looks like, but doesn’t automatically connect all the reasons for that Old Moldy thing, except to avoid it.

The brain isn’t registering free of additives, free of preservatives, free of artificial ingredients, and free of a bunch of other undesirable added ingredients when it views that MOLDY MESS. The brain doesn’t imprint an entire paragraph of free-of-this and free-of-that. The brain imprints an image of a moldy mess. The brain runs away from it. It doesn’t marry it to live happily ever after in the stomach that the brain controls.

Is it appetizing? No. No. Get away. Don’t come near me. You are making me sick by looking at you. Halt I say. HALT. Do not enter my stomach nor my field of vision.

Fernando Machado took a huge risk that obviously made sense to him. Yet, by all reasonable accounts he overthought the process and overshot the goal of communicating to the public that Burger King’s burgers are made of only cows – and nothing else that otherwise may preserve the ingredients, becoming I assume mold-resistant.

Maybe Fernando Machado doesn’t realize the extent that people will go to avoid mold, especially toxic, injurious molds, any kind of mold. People in general like anything that is mold-resistant.

Maybe this concept of non-mold resistant prepared food will be popular with the millennials whom he targets; maybe millennials even like mold, but it’s a difficult concept to swallow, that by seeing a moldy sandwich someone would want to buy a non-moldy sandwich made in the same establishment. Even less convincing is that it would increase rather than decrease sales. Nothing fits here. There’s no logic. Maybe the point was to confuse the buyer, but why?

It’s an advertising gamble that may work or not. Frankly, it should fall flat on it’s moldy bun. If it doesn’t, then I’d have to say our brains have actually changed in the way our brains process information.

If it works to increase sales, we can all expect an onslaught of grotesque image ads designed to compare the bad with the good. Eventually, somehow, our brains will adapt to seeing them both as worthy – with the more prominent, albeit grotesque, of the images winning out and leaving it’s footprint smack in the desire bins of our minds.

Soon enough our brains will begin to crave the more dominant grotesque image over the actual recessive image which will reap benefits to the seller of all food products, who will eventually sell you what is grotesque by popular demand.

What’s a little mold on your sandwich, right? Better than all that other junk they used to add.

Of course this all could have been avoided, had Fernando Machado not overthought the process and overshot the goal of communicating a better sandwich by showing you what a better sandwich looks like – a MOLDY MESS that is both beautiful and desirable.


Kelly Tyko, USA TODAY

USA TODAYFebruary 19, 2020

Burger King is serving up a new global ad campaign with its iconic burger covered in mold.

No, the “Moldy Whopper” is not a new menu item, but Burger King announced Wednesday that it is letting the burger rot to make a statement.

The fast-food chain said in a news release that it’s showing mold “can be a beautiful thing” to highlight removing artificial preservatives from the Whopper in most European countries and in select U.S. markets.

Unlike viral images and videos that have shown restaurant burgers changing very little over several years, the Burger King ad is a time-lapse referencing the number of days passed since the sandwich was prepared and showing the growth of mold. It includes a line that reads, “The beauty of no artificial preservatives.” 

Fernando Machado, global chief marketing officer for Burger King’s parent company, Restaurant Brands International, told USA TODAY that officials wanted to do something that would stand out. 

“The beauty of real food is that it gets ugly. It’s common knowledge that real food deteriorates quicker because it is free of artificial preservatives,” Machado said. “Instead of featuring our Whopper sandwich with the classic flawless and often too perfect photographic style typically used in fast food advertising, we decided to showcase something real, honest and that only Burger King could do.”

Burger King has launched an ad campaign featuring a moldy Whopper.
Burger King has launched an ad campaign featuring a moldy Whopper.

A Whopper with no preservatives, colors or flavors from artificial sources is now available in 400 U.S. locations and “will reach all restaurants throughout the year,” Christopher Finazzo, Burger King’s president for the Americas, said in a statement.

The company also announced that more than 90% of food ingredients at Burger King restaurants are free from colors, flavors, and preservatives from artificial sources. MSG and high-fructose corn syrup have also been removed from all food items, the company said.

Moving away from artificial ingredients isn’t new.

Rival McDonald’s announced in 2018 that most of its burgers were free of fake colors, flavors and preservatives. 

A growing number of national fast-food chains have also said they would rid their chicken or beef supplies of antibiotics, including Chick-fil-A, which met its goal in May, months ahead of schedule.

Millennials also tend to favor foods with fewer artificial ingredients and that are less processed, Beth Bloom, market research firm Mintel’s associate director of U.S. food and drink, told USA TODAY in August.

“It’s OK for something to have fat,” Bloom said. “It just needs to be kind of whole ingredients.”

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko

This article originally appeared on USA TODAY: Burger King’s new ad campaign has moldy Whopper to highlight changes






Categories
BURGER KING Impossible Foods Net News

You Don’t Need to Fear the Estrogen Content In Impossible Burgers

CNAP ClipBoard: Tiffany Stevens the author of this article states, “So if you’re worried an occasionally meatless meal will turn you into a woman, don’t be. Instead, prove your masculinity by taming your fear of new foods.”

  • If men are worried about being turned into a woman, what do the women have to fear, being turned into a man?
  • An “occasional” meatless meal will give you a sex change? Who said anything about occasional? Meat at every meal is the deal, has been for decades. If not meat, then some animal product – milk and/or eggs are in just about everything. It’s almost like once they started using the fluids and eggs of the animals, they put them in everything. Can you imagine the obsessive compulsions directed at finding uses for animal products? Looking back it all seems pathological.
  • When you have to read a label to see if there are any animal products in the product you want to buy, that tells you that nearly everything contains animals of some sort. Otherwise you wouldn’t have to look.
  • Most of the men I see in Cleveland are fat and they all have man boobs and none of them are vegetarian or vegan. I mean, why do men have breasts in the first place? Or hadn’t anybody noticed?
  • The rapid growth hormones they get from eating animals designed to grow fast and fat is what’s responsible for their breasts being kicked into milk producing gear!!
  • Hey, if this keeps going and men keep overloading their systems with rapid growth hormones, the men will develop the capacity to become milk producing machines and be able to feed the planet! You know, how they expect the cows to give them milk? Well, now the human male with be the number one supplier. Nobody will want human female milk. MALE MILK will be in HIGH DEMAND. WE’VE GOT MALE BOOBS. Who WANTS cows when we’ve got HUMANS?
  • But wait, it’s happening to women too. Ever see so many women with super huge boobs walking around all over the planet – almost like they’re being HAND-BRED for factory farming of milk? They’re almost half their body size. And their bodies are huge too. Where did they come from? Cows, Chickens, Pigs, Lambs…that’s where. It’s because of the animals they eat, not because of plant estrogen.
  • The Republicans in the USA had nothing to do with people’s soy fears that began a long time ago. This is nothing new and the discovery was made by Asians who eat a lot of it and written up by the British. The story wasn’t about boobs. It was about decreased libido – in both men and women after they consumed tofu. It “cools the cockles”, they say – but only temporarily.
  • Cockles refers to the testicles in men – maybe women will be growing cockles too – not impossible through the evolutionary process that lots of people claim doesn’t exist. Cockles are in the mollusk family and the shape resembles testicles.
  • I never thought it a good idea to have sex after a meal. We’d have sex first, then go out to wine and dine. Much more fun and relaxing that way, rather than hardly enjoying the meal with sex on our minds – this way we had the best of both worlds.

Tiffany Stevens

MyRecipes January 15, 2020

Between Beyond Meat, Impossible Foods, and other emerging plant-based meat companies, it’s never been a better time to be a vegetarian or vegan. Nor has it ever been easier to cut back on meat consumption in general, for the sake of your health and for the sake of the planet. Diners who want to occasionally sub an Angus patty for a plant-based one can now find those options in a number of restaurants, including Burger King, which added the Impossible Whopper to its menu in the fall of 2019.

New food technology can sometimes spark unnecessary fears among eaters, however, especially when a new food product is seen as unnatural or weird. Take, for example, the recent rumors warning consumers to beware the estrogen content in Impossible Whoppers and other Impossible Food products, lest the delicious, meat-free burgers cause men eating them to grow breasts.

Fears about soy products feminizing men have existed for quite a while. The Impossible Burger fear mongering, however, is a bit more recent. It stems from a 2019 story published by Tri-State Livestock News, a trade publication covering livestock agriculture.

Written by James Stangle, who specializes in veterinary medicine, the story claims that four Impossible Whoppers a day contain “enough estrogen to grow boobs on a male.” That story was then picked up by conversative pundits such as Michael Savage, according to The Washington Post.

It seems silly to point out that few people, if any, are buying and consuming four Impossible Whoppers daily. But even if a man did decide to eat Impossible Whoppers for breakfast, lunch, dinner, and a snack between, he needn’t worry about developing feminine secondary sex characteristics.

For starters, the compound contained in Impossible Burgers isn’t human estrogen at all—it’s phytoestrogen, a plant isoflavone that acts similarly to human estrogen, but doesn’t have nearly the same strength, according to Insider.

Phytoestrogen, which is often found in soy, can promote the effects of naturally occurring estrogen, which exists in all humans. But it can also suppress it, since it has both estrogenic and anti-estrogenic effects. How phytoestrogen affects you depends on what your existing estrogen levels are as well as other individual biological factors.

Regardless of whether it promotes or decreases the effects of naturally occurring estrogen, however, it still doesn’t have the strength to grow breasts in men.

Although Stangle didn’t include this citation in his piece, it seems his claims may have stemmed from a single case in which a Texas man in 2008 developed “breasts and breast soreness” from drinking three quarts of soy milk a day, according to Snopes. Those effects went away after he stopped ingesting that extreme amount of soy milk regularly. This isolated case from 12 years ago might be shocking, but it’s not enough evidence to sound the alarm on soy products in general.

The validity of the feminization fears surrounding soy products is also belied by the number of countries that rely on soy products; a plethora of Asian countries have been using soy beans for centuries without men in those societies suffering adverse or unexpected biological effects.

It’s worth pointing out that the feminization fears behind the Impossible Whopper estrogen rumors are inherently tied to sexism, homophobia and transphobia in some circles. Meat eating is also connected, in some men’s mind, to masculinity; the idea of eating a veggie burger amounts to an assault on their very identity. There’s nothing to fear from eating a plant-based burger, however; a bite of a charbroiled soy product won’t take away anyone’s man-card.

So if you’re worried an occasionally meatless meal will turn you into a woman, don’t be. Instead, prove your masculinity by taming your fear of new foods.

Source: You Don’t Need to Fear the Estrogen Content In Impossible Burgers






Categories
BURGER KING Daiya Dairy Free Follow Your Heart Non-Dairy Impossible Foods Net News TEST PRODUCT REVIEWS Tofutti

Lawsuit claims Burger King’s Impossible Whoppers are contaminated by meat

CNAP RESPONSE: Burger King’s claim that The Impossible Whopper is 100% Whopper and 0% beef is not true.

It can’t be both. A 100% beef whopper is not 100% Impossible Whopper.

A Whopper is defined as containing 100% animal product, namely beef.

In addition, nobody calls a Whopper, a Whopper Sandwich. I’ve never heard it, except when people are writing about it.

To America and the world a Whopper is a big burger on a big bun. Nobody says they’re going to have a burger sandwich – in real time. Burger King is a little late to the table in changing what they call their Whopper into a sandwich. It’s like a hot dog. Nobody calls a hot dog in a bun, a hot dog sandwich, unless it’s made on rectangular bread.

The lawyers and Madison Avenue are trying to trick people into believing they’re eating something they’re not, by the confusing, ambiguous language they use.

There’s no wonder the confusion regarding this product. There should have been none. When I say I develop animal-free recipes with the animal meat-eater in mind, it doesn’t mean I add animal meat. Burger King made a mistake by dividing people.

Why lie? Why deceive the public in what you’re selling and what they’re buying?

According to Burger King:

The WHOPPER = “Our beef patties are made with 100% beef with no fillers, no preservatives, no additives, no nonsense. We also make our flagship product, the WHOPPER® Sandwich, with 1/4 lb* of savory flame-grilled beef.”

IMPOSSIBLE WHOPPER = “100% Whopper, 0% beef.

Our Impossible™ WHOPPER® Sandwich features a savory flame-grilled patty made from plants topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a soft sesame seed bun. 100% WHOPPER®, 0% Beef.”

The registered mark is the same on an Impossible Whopper and a Whopper description put out by Burger King advertisers. So, if an Impossible Whopper is made with a 100% WH0PPER® which is made with 100% beef, there is a conflict. It can’t be both.

The 100% WHOPPER = 100% BEEF, not 100% plant.

So, don’t call the plant version of the Whopper a Whopper that is 100% WHOPPER®. It isn’t.

  • Clear that up before you get sued for that too.

I’m not a friend of BURGER KING. But I am a friend of ANIMAL-FREE MEATS DAIRY & FOODS.

Get an animal-free mayonnaise and cheese. Something white for the cheese, so employees don’t mix up the orange dairy cheese with the plant white cheese.

It’s already available. daiya brand and Follow Your Heart brand make the best cheeses for burger purposes. They soften quickly against the heat of the burger – daiya quicker than Follow Your Heart.

daiya is round and FYH is square. I like the round version for shape on a burger; it still wraps down over the burger nicely.

Tofutti brand Inc. is a contender, but the cellophane wraps are cumbersome and it’s not as healthy – good though; it tastes good against any burger. It also melts quicker against the heat of the food than the others – sometimes too much.

The animal-free mayonnaise that holds up the best is JUST MAYO.

Vegenaise brand, although good, has a consistency problem as you approach the bottom of the jar. JUST MAYO doesn’t; it feels thicker, which is better for restaurants.

IMPOSSIBLE WHOPPER

THE IMPOSSIBLE WHOPPER ISN’T A WHOPPER

THE IMPOSSIBLE WHOPPER UPDATE



Lawsuit claims Burger King’s Impossible Whoppers are contaminated by meat

By Jonathan Stempel and Richa Naidu,

Reuters 18 November 2019

Plant-based alternatives health-craze is here to stay

By Jonathan Stempel and Richa Naidu

(Reuters) – Burger King was sued on Monday by a vegan customer who accused the fast-food chain of contaminating its meatless “Impossible” Whoppers by cooking them on the same grills as its traditional meat burgers.

In a proposed class action, Phillip Williams said he bought an Impossible Whopper, a plant-based alternative to Burger King’s regular Whopper, at an Atlanta drive-through, and would not have paid a premium price had he known the cooking would leave it “coated in meat by-products.

“The lawsuit filed in Miami federal court seeks damages for all U.S. purchasers of the Impossible Whopper, and an injunction requiring Burger King to “plainly disclose” that Impossible Whoppers and regular burgers are cooked on the same grills.

Burger King, a unit of Toronto-based Restaurant Brands International Inc, declined to comment, saying it does not discuss pending litigation.

Its website describes the Impossible Burger as “100% Whopper, 0% Beef,” and adds that “for guests looking for a meat-free option, a non-broiler method of preparation is available upon request.

“Williams’ lawyer did not immediately respond to a request for comment on the disclaimer or the available cooking options.Impossible Foods Inc, which helped create the Impossible Whopper, has said it designed the product for meat eaters who want to consume less animal protein, not for vegans or vegetarians.

“For people who are strictly vegan, there is a microwave prep procedure that they’re welcome to ask for in any store,” Dana Worth, Impossible Foods’ head of sales, said in a recent interview.

Burger King began selling the Impossible Whopper in August.

Restaurant Brands also owns the Canadian coffee and restaurant chain Tim Hortons, and is overseen by Brazilian private equity firm 3G Capital.

The case is Williams v Burger King Corp, U.S. District Court, Southern District of Florida, No. 19-24755.

(Reporting by Jonathan Stempel in New York and Richa Naidu in Chicago; Editing by Tom Brown)

Source: Lawsuit claims Burger King’s Impossible Whoppers are contaminated by meat





 

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BURGER KING Impossible Foods Investing

The Impossible Whopper Isn’t A Whopper

About the ingredients: Shortly after Burger King released the Impossible Burger in all it’s stores in the USA I contacted them on their main website to ask if the bun contained any animal products. They did not respond.

I’m sure many people who don’t want animals in their buns or their mayonnaise, or any other food, had the same question. Given the anticipation of that question, Burger King should have given that information on their website, rather than keep everybody in the dark about it. Their failure to do that, knowing veganism was at the heart of why they were introducing the Impossible Burger on their whopper sandwich in the first place was a strategy error.

Burger King purposely did not satisfy everybody with the Impossible Whopper. They purposely left the vegan out, by not declaring the bun or the mayo animal-free. They made the burger to satisfy everybody, but not the mayo and maybe not the bun. I still don’t know for sure if the bun contains animal products.

When the animal-free chef engineers a recipe, some vegans may think it’s not vegan enough, for a variety of reasons, but her recipes never contain any animal products to the best of her knowledge.

Was Burger King angry at vegans and the hoops they make companies jump through to become certified vegan? Did they want to stick it to them? Or were they trying to placate their animal-eater base by disregarding the vegan altogether? A little payback that some market analysts may think the animal-eaters want? Probably all of the above.

Since the customer turnout for the Impossible Burger was already massive through other venues, Burger King really didn’t have to be concerned about their animal-eating customers turning up their noses at the product. It was already a proven commodity.

My take at this point: The Impossible Whopper is not an Impossible Whopper, unless the entire whopper fits the impossible designation. Currently, Burger King is in violation of it’s own claim of impossibility, by calling it’s sandwich the Impossible Whopper.

Our WHOPPER® Sandwich is a ¼ lb* of savory flame-grilled beef topped with juicy tomatoes, fresh lettuce, creamy mayonnaise, ketchup, crunchy pickles, and sliced white onions on a soft sesame seed bun.

The new Burger King sandwich should be called “The Whopper With The Impossible Burger”.

As it turns out, the Impossbible part of the Impossible Whopper was only the burger, not the entire sandwich that makes a whopper a whopper.

An Impossible Whopper would include an Impossible mayonnaise, since traditionally mayonnaise was made with eggs. Plus an Impossible bun, since most bread companies include milk product in their buns, even though it’s not needed to make a bun a bun. 

From a business point of view Burger King underestimated their animal-eating base, by disrespecting a group on their behalf, that made the Impossible burger possible. And here they are enjoying the results of all their sacrifices. Somehow it didn’t feel right that they couldn’t eat it too, only because Burger King failed to provide them with an animal-free bun and animal-free mayo along with the animal-free burger.

Making the only sandwich that Burger King sells without an animal burger totally animal-free, (bun, condiments and burger) is so easy. It’s only one sandwich, yet the executives at Burger King, and/or Restaurant Brand International, and/or 3G Capital – the Brazilian Investment firm were compelled to go only halfway with it – at the risk of losing the people responsible for the development of the plant burger as well as those animal-eaters who now feel sorry for vegans that Burger King left them out. 

That so many others have served the Impossible Burger so everybody, including vegans, could eat it makes one wonder about the motives behind Burger King intentionally not doing it.


Although Facebook Vegans most often claim never to eat any plant styled proteins resembling meat styled from an animal, and if they occasionally do, they wouldn’t eat at an establishment that didn’t have the equivalent of two Jewish kitchens, one for cooking flesh and one for cooking fluids, or in this case, one for animal meat and one for plant meat, or forget the two kitchens if the shops only serve vegan that is certified vegan, like Pareve and Kosher is certified Pareve and Kosher, then that’s okay.

Although justifiable, regarding not wanting animal meat to be cooked in the same place that plant meat is cooked, because of the cross-contamination, it’s unrealistic at this stage of conversion from animal to plant to make that a serious demand. Note that separating flesh and fluid of the animal when cooked or prepped and plated in Jewish kitchens ends there, since Jews don’t have two sets of teeth, tongues, esophagi, stomachs, and intestines. Although they eat the flesh and fluids separately, they meet each other once in the mouth, simply because you can’t wash the mouth thoroughly enough between introduction of flesh and fluid to leave no trace of either. 

Facebook Vegans are not the majority of vegans nor even the majority of those who don’t consume animals. In fact, if Jews still make up only 1/10th of 1% of the total human population of the species (which is questionable), then vegan Jews make up a much smaller than 1/10th of 1% of the world vegan population (not counting all the other animals that don’t eat animals).

Some can argue that most vegans are Jews. I see something there. But most Jews aren’t vegan, and therein lies the proof of the rub.

That all being said, most Facebook Vegans who focus on unreasonable or unfeasible demands, while beating up other vegans for not being vegan enough, in other words, one cannot eat anything even grown as a plant out of respect for the worm being crushed by the shovel during planting time, are trolls hired by the animal-exploiting and animal-consuming industries meant to disrupt the proliferation of the animal replacement industries.

Most real vegans don’t care what you make the plant look or taste like as long as there’s no animal suffering or animal in it. On a late Saturday night, when a group of friends turn to getting something to eat after a night of partying, the vegan in the group is delighted to discover that the restaurant chosen by the group not only has a great animal-free burger but has a great bun and condiments to match. Yes. They eat it. And love it. I know, because I do the same.

Make the plant whopper to look and taste like the animal whopper. That’s the Impossible part. 

Make all the customers happy. If the slaughter industries et al are the ones feeding you intel on vegans based on what vegans say on Facebook, then what they’re really telling you is what their own trolls are paid to do on Facebook – set up fake vegan accounts and divide and conquer the animal rights movement and the vegan community.

Lots of animal rights people eat animals, just so you know that. There’s overlap as in any large group or demographic. The majority are the ones who will definitely eat that Impossible Whopper, but not if the bun or the mayo contains animal products. Don’t force them to eat the burger without the bun. Why do that? Your market analysts are feeding you false information regarding the majority of real-life vegans.


Who owns Burger King is my next question regarding judgments being made at the executive level. Let’s take a look.

Restaurant Brands International (rbi) owns Burger King, Tim Hortons and Popeyes. Home office in Toronto, Canada.

Chief Executive Officer: Jose Cil

Who owns rbi?

3G Capital is a Brazilian Investment firm. Offices in Rio De Janeiro and New York city.

3G Capital (which held a 71% majority stake in Burger King) holds a 51% majority stake in Restaurant Brands International. … In January 2019, Jose Cil was named the CEO of Restaurant Brands International…

Brazil appears to be the major influencer here. 

Brazil’s richest man: Jorge Paulo Lemann. 3G’s Capital head and board member.

3G Capital, founded in 2004 as Lemann and four partners were consolidating the Latin American and European beer industry, became a mainstay in the U.S. when its portfolio company InBev acquired Budweiser for $52 billion in 2008. Soon after, 3G’s dealmakers dramatically improved margins at the brewer. Apr 30, 2018.

Carlos Brito, a protege of Lemann’s introduced zero-based budgeting to 3G Capital. 

Zero-based budgeting (ZBB) is a method of budgeting in which all expenses must be justified for each new period [not just new expenses]. The process of zero-based budgeting starts from a “zero base,” and every function within an organization is analyzed for its needs and costs.

THE LEAN AND MEAN APPROACH OF 3G CAPITAL

Although the above referenced article is from 2017 it still holds true for the industry and deserves a quick read.

Berkshire Hathaway is also a major influencial investment party.


Categories
BURGER KING Impossible Foods TEST PRODUCT REVIEWS TEST PRODUCTS

IMPOSSIBLE WHOPPER

This is the burger everybody’s been talking about and quite frankly, compared to the other Impossible Burgers I’ve had this hardly resembled it.

There are two ways you can order this burger at Burger King cooked: either flame broiled, or microwaved for those who don’t want their burger cooked on the same surface an animal patty was cooked. I chose flame broiled, since I’m not into that two kitchen thing that observant Jews do: one for flesh and one for milk, cheese and eggs, since it’s against their religious beliefs to have them touch each other.

I ordered it flame broiled, but it didn’t taste nor texture like what I’ve had in the past, which could only mean they microwaved it.

It was also thinner, much thinner and drier, so I’m surmising the people at Impossible Foods took the animal patty and made a close replica of it. Evidently not all Impossible burgers are equal.

The girl doing the cooking in the back didn’t know what vegan meant when the guy up front asked her if the mayo was vegan. The up front guy had to look on a small packet of mayonnaise and he couldn’t see it, so I looked and immediately saw contains egg. He said I was so rapid that I gave him a headache.

The guy assured me there was no animal in the bun, but who knows.

There was only one other person in the store eating and it looked like it was closed from the outside. It also looked like they were trying to save on electricity. Dark inside, dark outside. It was a freaky experience. I was happy to get back on the bus into familiar territory.

It tasted like a whopper. The burgers I recall from fast food decades ago were pretty dry. It was all the goop on them that made them taste good.






 

Categories
BURGER KING Impossible Foods Net News

Behold the Beefless ‘Impossible Whopper’

By Nathaniel Popper

Photographs and Video by Matt Edge

OAKLAND, Calif. — Would you like that Whopper with or without beef?

This week, Burger King is introducing a version of its iconic Whopper sandwich filled with a vegetarian patty from the start-up Impossible Foods.

The Impossible Whopper, as it will be known, is the biggest validation — and expansion opportunity — for a young industry that is looking to mimic and replace meat with plant-based alternatives.

Impossible Foods and its competitors in Silicon Valley have already had some mainstream success. The vegetarian burger made by Beyond Meat has been available at over a thousand Carl’s Jr. restaurants since January and the company is now moving toward an initial public offering.

White Castle has sold a slider version of the Impossible burger in its 380 or so stores since late last year.

But a national rollout at Burger King’s 7,200 locations would dwarf those previous announcements and more than double the total number of locations where Impossible’s burgers are available…






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Beyond Meat BURGER KING Impossible Foods TEST PRODUCT REVIEWS

The Impossible Burger – update

This is one popular burger. Everybody wants it. Even burger joints that sell only animal meat want it. Fortunately for me several locations all at once, near enough so I could get to them, started putting it on their menus.

We ordered it at Earth Bistro in Cleveland, a restaurant that makes everything they serve on the menu vegan-friendly. Can be made vegan.

Probably, but I don’t know for sure, most burger eaters like their burgers medium rare. This was my experience with The Impossible Burger.

Yes, it had a blood taste, but it textured too soft. It seemed barely cooked, barely even warm. In fact the bun was warmer than the burger.

Steve felt like I did. It was okay as far as burgers that bleed go, but he likes his burgers well done. So do I.

When speaking to the owner, he said of course they were still learning to work with it, and that if cooked beyond a certain temperature, it stiffens considerably according to the instructions.

I’m not sure if they actually wasted one by experimenting with it, but you really need to do that.

Firming this burger up, allowing for a longer cook time so when it gets to the customer it is still hot is important.

It wasn’t cohesive enough, and of course it plopped out the sides of the sandwich when I bit into it, more like a chicken salad only made with a burger.

The Impossible Burger is too fragile. Not wanting to lose a burger, cooks are so afraid to go beyond the temperature suggested, that they undercook it. That’s my take on it.

Tighten it up and don’t be afraid to add a little salt.

I won’t order another one until it’s improved. I certainly do appreciate the effort that went into the development of this burger. I look forward to the new and improved IMPOSSIBLE BURGER – maybe a separate one that’s well done. Two varieties: Medium rare – well done.


UPDATE on 7 March 2018

I posted my short review of THE IMPOSSIBLE BURGER onto THE IMPOSSIBLE BURGER Facebook Page. This was there response:

Impossible Foods Thank you for reaching out, Sharon! We’re sorry to hear that your experience didn’t meet your expectations. We’re always working to improve, and we really appreciate your feedback. 👍

If you decide to give the Impossible Burger another go, we’d recommend requesting that it be prepared more well-done. Everyone likes their burgers cooked differently, but we enjoy a medium well preparation of our product.”

My Comment > So, it can be cooked longer than the chef cooked it. Cooks and chefs all over should know this. Like the person from Impossible Foods said, they enjoy a medium-well, which probably is perfect. I will try it again and make my requests and report back. Thank you to IMPOSSIBLE FOODS for clearing that up for me – and anybody else who experienced the same problem.