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Beyond Meat Gardein Meatless Meats Impossible Foods Net News

Beyond Meat and Impossible Foods have a new foe in the plant-based burger wars: the Ultimate Burger

Beyond Meat and Impossible Foods have a new foe in the plant-based burger wars: the Ultimate Burger

Brian Sozzi

It’s ultimately not meat. But the Conagra Brands-owned Gardein brand hopes its new plant-based Ultimate Burger wins over Beyond Meat and Impossible Foods loyalists in 2020.

Gardein, acquired in Conagra’s 2018 acquisition of Pinnacle Foods, will release the next iteration of the Ultimate Burger in January. The burger is a mixture of soy and pea protein, assorted spices and canola oil. It will join several other plant-based Gardein products currently on the market, such as fishless fish and meatless meatballs (using the same proteins). The “Ultimate” label will also be used on a line of spicy sausage and hot dogs.

Wrapped in sleek brown packaging, the Ultimate Burger scores big on overall value: a six-pack of burgers will go for $11.99. A two-pack of Beyond Meat burgers could set you back about $5.99.

The notorious five pound Impossible Foods “brick” can go for upwards of $250.

A Conagra spokesperson says the Ultimate Burger will quickly reach supermarkets and restaurants given its extensive network of ingredient suppliers.

Ultimate burgerIt’s not surprising to see Conagra go all-in on plant-based foods. Beyond Meat and Impossible Foods have created a surging market, fueled by great-tasting plant-based products and new deals at restaurant chains such as Burger King and McDonald’s.

The meat alternative category has hauled in $957 million in sales for the 52-weeks ended November 2, up 10% year-over-year, according to Nielsen. Within this category, the meatless burger business has seen $272 million in sales, up 11.4% from a year ago.

Brian Sozzi is an editor-at-large and co-anchor of The First Trade at Yahoo Finance. Follow him on Twitter @BrianSozzi

Source: Beyond Meat and Impossible Foods have a new foe in the plant-based burger wars: the Ultimate Burger






 

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Gardein Meatless Meats GOAT GOYA TEST PRODUCT RECIPES

Fried Barley (Vegan) Pork Rice

FRIED BARLEY (VEGAN) PORK RICE

More complicated than most fried rice stories, but definitely worth the effort! If rice can be a moan and groan dish, this is it!

Makes almost 8 cups

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Divinia Gardein Meatless Meats PAMPA TEST PRODUCT RECIPES TRUE MADE FOODS

Barbecue Chick’n Green Beans – gardein

BARBECUE CHICK'N GREEN BEANS 1BARBECUE CHICK’N GREEN BEANS

Gardein Chick’n Strips sauteed with green beans, green peppers, roasted red peppers and onion with a Coffee Barbecue Sauce!

Serves 4

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Gardein Meatless Meats TEST PRODUCT RECIPES TEST PRODUCT REVIEWS TEST PRODUCTS

Crabless Cake Bites – gardein

GARDEIN CRABLESS CAKES 1

CRABLESS CAKE BITES

Now this is an easy appetizer when you don’t want to start from scratch. And why not impress your guests and make your appetizer the talk of the meal!

Makes 18 bites 

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Gardein Meatless Meats TEST PRODUCT RECIPES TEST PRODUCTS

GARDEIN MEATLESS MEATBALLS

This is such a no-brainer. Steve sautéed some mushroom, onion and green pepper, then added a homemade marinara sauce we had frozen. Then added fresh garlic and basil.

Open the package of frozen meatballs, add to simmering sauce, cover and cook about 15 minutes or till heated all the way through.

Serve over pasta or on a sandwich. We chose burger buns. Excellent.

People have claimed for years that a meatless meatball could not be made without egg whites. Gardein proved them wrong. Take note MorningStar!

The fennel flavor was great. The meatballs actually textured more like an Italian sausage meatball, which was fine with us. They actually textured like they had bits of grizzle in them. Some will like that feature, some may not.

Update: The second time I tried these meatballs, I didn’t like them. Then I realized that I had cooked them too long in the sauce. They were tough and dry.

So I bought them again and this time thawed them before adding to the heated sauce. Then I cooked them, covered, just till heated through.

Not all animal-free meats cook up the same. Some, when cooked too long fall apart. Others when cooked too long toughen up. These toughen up and dry out when cooked too long.






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Dark Horse Wine Gardein Meatless Meats GOAT TEST PRODUCT RECIPES

LIQUORED UP MARYANNE AND MIKE MARINARA – gardein

liquored-up-maryanne-and-mike-marinara

LIQUORED UP MARYANNE AND MIKE MARINARA

‘Snowy’ sweet onion and garlic simmered with mushroom in a smoky tomato sauce flavored with red wine and Marsala wine! We served it over linguini topped with a veg chick’n cutlet steeped in Marsala, then topped with skillet-fried marsala mushrooms. Top it off with fresh basil if it makes you happy! Don’t let the name fool you. This is an exquisite dish!

Makes 7-1/4 cups Sauce

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DOG FOOD Don't Forget Lilly's Supper Gardein Meatless Meats

VEGGIE LEGUMES & BEEFLESS GROUND – dog food – gardein

LILLY'S SUPPER 1 - Edited

VEGGIE LEGUMES & BEEFLESS GROUND

Fresh cooked green beans and baby carrots mixed with split green peas, lentils and Gardein Beefless Ground. Seasoned with turmeric, allspice, smoked paprika and sage!

Makes 11-1/2 cups

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DOLE Gardein Meatless Meats TEST PRODUCT RECIPES

Pineapple Barbecue Chick’n Strips – gardein

IMG_0249 (1)

Pineapple Barbecue Chick’n Strips

Wow. What a punch!

Serves 4

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Gardein Meatless Meats SMUCKER'S TEST PRODUCT RECIPES

ORANGE PAN VEGGIE CHIK’N – gardein

GARDEIN CHICK'N WITH ORANGE MARMALADE SAUCE AND BROCCOLI PLATED

ORANGE PAN VEGGIE CHICK’N

Gardein Crispy Chik’n Manadarin-style pan-fried till charred, cooked in an orange marmalade apple cider vinegar mustard sauce, then combined with broccoli cuts!

Serves 4

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Gardein Meatless Meats TEST PRODUCTS

GARDEIN GOLDEN FISHLESS FILETS

GARDEIN FISHLESS FILETS PKG.

Although the package instructions suggest micro-waving the frozen filets for 1 minute, before cooking in non-stick skillet with no oil, I do not have a microwave nor a non-stick skillet. I also don’t have a deep fryer or a toaster oven, and I didn’t want to oven-bake them for 24 – 28 minutes, after preheating the oven for 15 minutes.