When Unilever, the owner of Hellmann’s Mayonnaise, caught wind that Hampton Creek was making a creamy, plant-based condiment and advertising it as “mayo,” they pretty much lost it.
The almighty Association of Dressings and Sauces swooped in, a lawsuit was filed, and an official mayo war began. Despite all of the bad blood, at the end of the day, Unilever decided to drop the case, and then a handful of months later, set out to make a vegan mayo of their own! It looks like the company is taking the “if you can’t beat them, join them” approach.
According to Food Business News, in a recent conference call with analysts, Andrew Stephen the head of investor relations at Unilever, stated that the conglomerate was seeing excellent traction in their portfolio with products that “meet the growing demand for authentic, fresh, natural and sustainably-sourced products.”
Stephen made a point to note that Hellmann’s new vegan…
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The proof is in the photos. Didn’t think it would happen, in fact I began thinking that they just produced that Hellman’s Vegan to prove that they could, with plans all along to dump it, saying it didn’t sell. It seemed like it was nowhere to be found. Till a few days ago Steve and I visited a supermarket we hadn’t been to in a while, since they were deteriorating, only to find they had picked themselves up and dusted themselves off with a great new makeover. In it was Hellman’s Vegan.
Who woulda’ thought? Not me. Not ever.
At Giant Eagle. Lakewood, Ohio, just west of Cleveland. Bingo. There it was big as day!
Hellman’s got another Animal-Free post outta’ that coup!
Happy to help.
Great tasting veg mayo by the way!
Made with NON-GMO sourced ingredients.
OVER-THE-TOP MACARONI SALAD – GOAT
Tired of the same old macaroni salad? Want to perk it up? Well, you came to the right person. Contains no animal products and who would know? Using products developed by Delight Soy and Hellman’s Mayonnaise who care about your animal-free experience we swung for the fences and went clear over the top into the next county! Take a look and see what you think!
We couldn’t make this salad with chicken-like plant meat and egg-like dressing alone, so a tip of the hat to all the manufacturers and farmers who contributed to the success of this dish!
Makes 13 cups