Beyond Fried Chicken – A Kentucky Fried Miracle


AUGUST 26, 2019

Kentucky Fried Chicken®, the world’s most popular chicken restaurant, has done what no other quick-service restaurant (QSR) has done before. On Tuesday, August 27th, Beyond Fried Chicken™ made its debut in a limited test, crowning KFC as the first U.S. national QSR to introduce plant-based chicken and SOLD OUT in less than 5 hours – a true Kentucky Fried Miracle.  

KFC turned to Beyond Meat to create a finger lickin’ good plant-based fried chicken that would appeal to lovers of both Beyond Meat and KFC. Beyond Fried Chicken is a game changer – the perfect choice for those searching for plant-based meat options on-the-go.

Atlantans had the first taste of Beyond Fried Chicken as part of an exclusive, one restaurant test on August 27 at the Cobb Parkway KFC restaurant near SunTrust Park in Atlanta (2637 Cobb Pkwy South East, Smyrna, Ga.).

Lucky customers could choose between nuggets, perfect for dipping, or boneless wings, tossed in their choice of three delicious mouthwatering sauces: Nashville Hot, Buffalo or Honey BBQ. 

“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” said Kevin Hochman, president and chief concept officer, KFC U.S. “I think we’ve all heard ‘it tastes like chicken’ – well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!’

Customer feedback from the Atlanta test will be considered as KFC evaluates a broader test or potential national rollout. We wanted to give a big THANK YOU to everyone who visited the store and shared the news about the test. It was amazing to see how much enthusiasm there is for The Future of Protein!  In less than 5 hours, not only did they sell out, but guests purchased the amount of Beyond Fried Chicken KFC would normally sell on average of popcorn chicken in a week. Wow.

We will be sure to update all Beyond Meat and KFC fans as we learn more.

Source: Beyond Fried Chicken – A Kentucky Fried Miracle – Beyond Meat – The Future of Protein™

Vegan KFC Burger Officially Sold Out in Four Days 

The new vegan Imposter Burger—which will return on July 2—brought in 500 percent more in sales than any other new menu launch at KFC.


JUNE 21, 2019 The new vegan Imposter Burger officially sold out in four days since launching at Kentucky Fried Chicken (KFC) restaurants in the United Kingdom.

On June 17, KFC launched the vegan burger—made with a specially formulated Quorn patty and served with vegan mayonnaise—at select UK outposts with the intent to test the menu item until July 15.

The Imposter Burger—which will return on July 2—proved popular and pulled in 500 percent more in sales than any other new product launch at KFC.

“We knew there were plenty of people who would want to get a taste of the Imposter, but we didn’t anticipate this phenomenal response,” Victoria Robertson, Senior Innovation Leader at KFC, told Metro UK.

KFC’s vegan burger follows a trend experienced by other major chains after launching a new vegan option. Last summer, A&W launched the Beyond Burger at its 925 locations in Canada, which sold 90,000 vegan burgers in 72 hours.

At Del Taco in the United States, the launch of Beyond Tacos in April resulted in nearly two million purchases of the vegan-friendly menu item—one of the most successful new product launches at Del Taco to date—and inspired the chain to expand its partnership with Beyond Meat to include two new burritos, one stuffed with crinkle-cut fries.

Burger King had a similar experience when it launched the Impossible Whopper at 59 locations in St. Louis, MO earlier this year, where foot traffic increased by 18.5 percent over other outlets that did not offer the plant-based burger.

Source: Vegan KFC Burger Officially Sold Out in Four Days  | VegNews

AFC Notes: As soon as the KFC IMPOSTER VEGAN BURGER makes its way across the pond from UK to USA I’ll give it a try if it’s available in a location near me. Money talks. Everybody wants in. A foot in the door means something.