Posted in Advertising, Investing, Labeling, MADISON AVENUE, Political, Video

VICTORY! California Cruelty-Free Cosmetics Act Now Law






 

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Posted in Investing, Labeling, MADISON AVENUE, Political

Colin Connotations

Colin Kaepernick puts his name on Nike products – big time sellers of footwear

Nike’s worth sourced from The Motley Fool: 

“The simplest measure of Nike’s worth

The stock market gives the most obvious indication of a simple valuation of a company. Nike currently has about 1.35 billion shares of publicly traded stock outstanding. A price of around $56 per share puts the value of Nike’s publicly traded shares at around $75 billion. However, Nike has non-traded Class A shares outstanding as well. When you add those in, Nike’s total market capitalization rises to about $94 billion.”


Sourced from Forbes: as of June 2, 2018

#39 Nike

MARKET CAP $110.3B


TICKERNKE  $83.49 $0.02 (0.02%)


INDUSTRY Apparel/Accessories


FOUNDED 1964


COUNTRY United States


CHIEF EXECUTIVE OFFICER Mark Parker


EMPLOYEES 74,400


SALES $35.3B


HEADQUARTERS Beaverton, Oregon


As of Jun 6, 2018



OPTICS 101

SAN FRANCISCO, CA – SEPTEMBER 05: A billboard featuring former San Francisco 49ers quaterback Colin Kaepernick is displayed on the roof of the Nike Store on September 5, 2018 in San Francisco, California. Nike launched an ad campaign to commemorate the 30th anniversary of its iconic “Just Do It’ motto that features controversial former NFL quarterback Colin Kaepernick and a message that says “Believe in something. Even if it means sacrificing everything.” Justin Sullivan/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==

“Believe in something. Even if it means sacrificing everything.”

Just do it.

This is Colin Kaepernick’s message to the entire world?


Where’d his hair go? Sacrificed it in the photo for a footwear company to use his face on their feet and the feet of the entire world?


To stay rich, because he doesn’t play football any more? So rather than work for the money at a real job, he hijacks football stadiums and flips his wig to sports fans, the military, law enforcement and white people?


And NIKE just paid him for that service. What is he going to do with all that money? Who is he going to give all that money to?


JUST DO IT?


Just do what, is my question and has always been my question. What pervert from Beaverton, Oregon thought that one up?


Just do what?


Whatever anybody is thinking they’d like to do when they encounter that slogan on another person?


Just do what?
  • kill someone?
  • rape someone?
  • steal someone’s car?
  • push someone into the street?
  • run someone down with your car?
  • spit in somebody’s food?
  • drug somebody’s drink?
  • scream fire in a theatre?
  • scream bomb in an airplane?
  • blow up a school?
  • plan a massacre?
  • put a suicide belt on?
  • blow up a stadium?
  • steal somebody’s shoes?
  • throw a dog off a building
  • set someone on fire?
  • eat somebody’s face?
  • smash a baby against the wall?

What? Just do what?

If it’s to do a good deed, then that needs to be interpreted – those who blow up buildings and people for religious or ideological reasons think they’re doing a good deed.

If it’s to show a kindness, then that doesn’t require sacrificing everything. It requires nothing that resembles a sacrifice.

I’ve been an animal rights activist for decades. I never sacrificed. I went without. There is a world of difference between the two.

NIKE is not responsible for what people do when they read or see that slogan > JUST DO IT.

Did Russia really make US citizens on social media vote for Donald Trump according to the democratic populace fueled by the democratic elite by paying for negative political ads regarding Hillary Clinton and the American democratic system of government? If the answer is yes, then NIKE will be held responsible in a court of law for all of the above.

Did Donald Trump becoming president really cause the entire membership of the democratic party to go off the rails and become hate mongers expressing a desire to destroy the American system of government as we know it, by denying half the populace the right to free speech and by undermining the executive, judicial and legislative branches of government? If the answer is yes, then NIKE will be held responsible in courts of laws all over the world for actions taken against individual people, other species, groups, nations and property based on that powerful slogan > JUST DO IT.

Note: There are a lot of loose ended people in the world with all kinds of hair dos, who will follow instructions when they are concisely communicated, as long as you don’t tell them HOW WHEN WHERE or for what reason to do it. But there’s only one fuzzy haired person hijacking stadiums for the purpose of disrupting a sport, a nation and a world for an extremely narrow agenda. The USA has unions to help workers address issues of unfair treatment in the work place – even for multi-millionaires.

It looks like the American black populace slept through 9-11. Guess they didn’t feel the horror that sticks like skin to the American white populace – to this day.

The American black needs to find it’s own soul, instead of hijacking the souls of their unsuspecting victims.

Ditch the slogan is my recommendation.


Ditch the slogan. JUST DO IT period.


Posted in Advertising, MADISON AVENUE

Motivating. Riveting. Celebrity Weight Loss Transformations – and a plan for social change!

CELEBRITY WEIGHT LOSS TRANSFORMATIONS

BEFORE AND AFTER PHOTOS of 8o celebrities.

Yes, it’s a click NEXT set up for advertisement purposes. Can you click 80 times? That’s how many celebrities they feature with body transformations.

It’s a good sampling, nice collection.

If you can’t click 80 times, then maybe it’s the fatigue caused by over-eating and the accumulation of too much body fat that’s causing it.

I usually don’t do the click NEXT stories either, primarily because it takes too long to load each new page, but with this set, this time, it went as fast as I wanted it to go.

Somebody in advertising got the message. People don’t particularly mind the click, it’s the wait after the click that frustrates them.

Continue reading “Motivating. Riveting. Celebrity Weight Loss Transformations – and a plan for social change!”

Posted in Advertising, MADISON AVENUE

100 of the most powerful marketing words

100 of the most powerful marketing words.

Raise your hand if you’ve ever read an advertisement and have then felt compelled to buy what that advertisement was selling? You can put your hand down now. No need to freak out your coworkers.

Marketers and advertisers have been harnessing the power of words to sell you things like car insurance, sugary cereal, lambskin condoms and Air Jordans for centuries. This is an art and a science called copywriting, which basically means to sell products and services through powerful marketing words.

While traditionally, copywriting has been used in things like newspapers, magazine advertisements, billboards and direct sales letters… today copywriting has crept it’s way into every nook and cranny of the digital world.

It’s on websites. It’s in emails. It’s on landing pages. It’s in podcasts. It’s everywhere. Now, while in this article I can’t teach you how to become a killer copywriter, I can give you a few words to think about when writing your next product description, headline, slogan or what have you.

While you might be skeptical, the words we use matter… a lot. In an article I published last week, I brought up a number of online brands that spend a considerable amount of time and energy on writing their blog headlines. Why? Because in some cases they have seen a 500% improvement in share-ability. I have even noticed this myself when writing anything from articles to emails.

For example, to get you to click this post, I used the word “powerful”… which is actually somewhere on our list today. Anyways, below, you will find 100 of the most powerful marketing words –– each of which has been placed into various categories.

The words that have an “*” next to them are what the late David Ogilvy considered to be the most persuasive words in advertising. Never heard of this Ogilvy character? He is widely considered to be the greatest advertiser of all time.

So, while I believe all these marketing words are powerful, pay extra attention to Ogilvy’s. Let’s begin. Powerful marketing words that make a promise….

FINISH READING: 100 of the most powerful marketing words. — Honey Copy






 

Posted in Advertising, MADISON AVENUE

The psychology of selling

When it comes to your customers, the cold hard truth is that as soon as you think you’ve got them figured out, they’ll surprise you and keep surprising you until you’ve dwindled your marketing budget down to nothing — leaving you standing with a heavy box of unsold products and an empty pocket.

With that said, while I would never trust a marketer or a salesman who claims they possess some magical marketing formula, I do believe there are small commonalities we can find in human behavior that can give us a deeper look into why they buy what they buy.

In this article, The psychology of selling, I hope to offer some insight into the mind of the customer, so that as you craft your marketing plans and strategies you can be cognizant of what goes on inside the minds of the folks you’re marketing to.

Please know that I am by no means claiming to be an expert on this topic, but am just sharing lessons I have learned from reading plenty of old school advertising books and of course running my small copywriting shop, Honey Copy. Without further ado, let’s have a quick chat about the psychology of selling.

People buy when something hurts or when they want to feel good.

At the most basic level, it’s important to understand that most people buy for one of two reason — they buy to move closer to pleasure or to move further away from pain.

We will use wine and a bad hangover as an example…

FINISH READING: The psychology of selling. – The Startup – Medium






 

Posted in Advertising, MADISON AVENUE

Speech Freedom Rights Are Doled Out In The USA – you have to wait your turn if you’re white

Donald Trump has mostly silent supporters whose voices are not heard due to the terror tactics being promised against them via the media should they speak out.

It’s past-time for equal PROTECTION under the law regarding freedom of speech rights. The USA is the laughing-stock of the world, demanding freedom of speech rights in everybody else’s country, but then turning a blind eye to the lack of freedom rights in their own.

Stop the insanity of deciding when it’s somebody’s turn.

The Constitution of the USA provides speech protections to all inhabitants all the time, not when the media, the government or special interest groups decide it’s somebody’s turn.

Amendment I

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

A terror situation emerges when public figures or media aka press personalities threaten individuals of the populace for their political views or for how they vote. This needs to be stopped before it gets out of control.

It seems that the only people who have speech freedom rights all the time in the USA is the media aka press. They decide on whose voices get heard. Oh yeah, and Madison Avenue – advertisement agencies decide who has constitutional rights and who doesn’t.

How low can you go?

MADISON AVENUE TURNS THE FIRST AMENDMENT INTO AN ADVERTISEMENT COUP AGAINST WHITE PEOPLE. GO TO THE BACK OF THE LINE. IT’S NOT YOUR TURN.






 

Posted in Advertising, MADISON AVENUE

How Do You Sell An Awful Cookie?

How do you sell an awful cookie? Show millions of images over many decades of people needing to dunk awful cookies into milk to make them edible. What a con.

I never saw what anybody else saw in Oreo cookies. I ate my cookies the old fashioned way from hand to mouth – not from hand to glass of milk to mouth. Who expects to need a napkin for cookies that drip?

It’s a brain wash scam that millions of Americans bought into. Not only Americans evidently buy Oreo Cookies – available in over one hundred countries, which means practically the entire world was brainscammed.

The cookie itself is so hard you could break a tooth and slice your gums up. Wait till you see what it does to the membranes under your tongue and at the back of your throat. These cookies crumble like cement – not easy but super hard and razor-style edgy.

The so-called cream centers aren’t creamy. They texture more like hard sand patties that stick like super glue to the inside surface of this more black than brown cement cookie. A taste is not discernible, beyond sugar, shortening and cement, so here comes the milk to wipe away all the cookie mistakes, because Nabisco was just too lazy to try another run in the research and development department.

Nobody wants a cookie to hurt them. But the folks over at Nabisco disagree. Oreo people love the hurt. They love the hurt of the chew and then to be able to cure it with the salve of the milk that softens it sufficiently to facilitate the swallowing of the cookie mash. They love even more to see others get hurt the same way, and then cure themselves using the same method – soften it up with milk to keep you forever attached to Mom’s breast via an inedible cookie.

Milk takes the hurt away is the real meaning of the motto: MILK’S FAVORITE COOKIE.

Well, I’ll tell you something, if you drink plant milk, the healing part is even better. It makes you not want that hurtin’ cookie any more.

I think I want a COOKIE’S FAVORITE COOKIE. One that doesn’t require curing upon consumption.






 

Posted in Advertising, MADISON AVENUE

THE BULL AND THE GIRL

WALL STREET BULL AND FEARLESS GIRL

The girl did not stare the bull down and the bull did not stare the girl down.

They both recognized each other as equally worthy.

Continue reading “THE BULL AND THE GIRL”

Posted in Advertising, MADISON AVENUE

Power To Persuade

According to the tenets of Guy Fieri – Food Network Master Of Cooking/Restaurant Travel/Game Shows – the words ‘delicious’ and ‘yummy’ or similar generic descriptive devices aren’t sufficient to sell a product, whatever that product may be.

Frankly, I think a show called Delicious might fly.

DELICIOUS IS ON TONIGHT.

Gotta get home. Can’t wait. Order delivery, buy beer wine.

I agree to some extent that any word or words, when used too often lose their power to persuade. Shut The Back Door, Out Of (outta) Bounds, This Is My 3rd Favorite Of All Time said too often accompanied by the person saying the phrases looking/acting jaded – like oh Jesus, yeah okay, let’s shut the back door again, oh man…rolling eyes ready to sleep standing up, bored stiff.

How ’bout: walked RIGHT in the FRONT DOOR. Walked right INTO it. This is DELICIOUS territory. YOU STAKED IT MAN. You staked it. IN the FRONT door.

‘Shut the back door’ implies you’re hiding something sinister. Walk in the front door absent shame. That’s my-take-away.






 

Posted in Labeling, MADISON AVENUE

The FDA Delays Deadline For New Nutrition Labels 

FFC COMMENT: Since science has proven that eating animals causes a myriad of diseases and disorders all food containers need to state CONTAINS ANIMAL PRODUCTS (what animal) or CONTAINS NO ANIMAL PRODUCTS.

Remember that new nutrition label that was going to help you lose weight and eat healthier? Turns out, we may have to kiss it goodbye.

FDA Proposes Major Delay In Enforcing New Nutrition Labels

There’s another new deadline, but is this one here to stay?

woman reading label

Update, October 2, 2017: After indefinitely extending the July 2018 compliance date to enforce the new and improved nutrition labels, the FDA has finally proposed a deadline. So exactly how much longer must we wait?

On September 29, the FDA announced plans to grant food manufacturers an extra year and a half to start printing the new nutrition labels on packages. This means that big companies, which the agency defines as those that rack up over $10 million in sales annually, will have until January 1, 2020 to implement the changes. Smaller companies are granted a later deadline, January 1, 2021.

So why does the agency wish to enforce the revamped labels into the next decade? Apparently, many food manufacturers claimed that they required more time to implement the changes, which negatively affects us as consumers. The FDA’s “decision to cave in to food industry demands and delay the deadline for companies to update their Nutrition Facts labels harms the public’s health, denies consumers vital information, and creates an unfair and confusing marketplace as many companies have gone ahead with the labels anyway,” Dr. Peter G. Lurie, president of the Center for Science in the Public Interest, said in a statement. Since the proposed rule is open for public comment beginning on October 2, it will allow 30 days for commentary after which it will be finalized.

Original Post, June 13, 2017: The Food and Drug Administration announced on Tuesday that it would be delaying a major upgrade to the nutrition facts panel that was set to take place in 2018.

Read on: The FDA Delays Deadline For New Nutrition Labels | Eat This Not That






 

Posted in Advertising, MADISON AVENUE, Products Tried

“A Mighty Thirst”

MONSTER ENERGY DRINK 1

I probably should not quench my “Mighty Thirst” with a sixteen ounce can of “Monster Juice”.

But what the heck.

I do it anyway.

No regrets.






 

Posted in Advertising, MADISON AVENUE, Non-Food, Non-Food Reviews, Products Tried

IT COSMETICS – the cover up

Eleven Days After The Fall – when Big Foot (the scale) tripped me in the bathroom in the middle of the night and the bathtub sucker-punched me.

BIG FOOT SCALE
BIG FOOT

This is the first day I went out absent the face make-up. You know that “It” make-up for people with blemishes or rosebuds or scars or uneven coloring on their faces? It really does do a good job covering up stuff. I could do an Advertisement for this product, made by It Cosmetics, but I don’t have any before pictures of how the make-up actually did cover up the bruises. It didn’t cover them totally, and I did look a little like an American Geisha Girl in the face part, but it covered enough so I was comfortable – and that’s what mattered to me.

It doesn’t cover up swelling though and that was a big part for the first three days. The ‘day after’ pictures, even I couldn’t bear to look at, so I deleted them and went with ‘on the third day’ after the fall, this is what I looked like.


I keep thinking there’s going to be some benefit to me – that the knockout punch corrected something that needed to be corrected in my brain, in my neck. Okay, so I didn’t ‘come to’ speaking a foreign language. But come on…something, anything good, some benefit.

Maybe something was out-of-place from a long ago injury (pick an injury any injury) or a long ago surgery (pick a surgery any surgery) that needed to be put back the way it was originally.

If I needed down time I didn’t take it.

Even when I don’t type because of the high intensity pain, I still cook and write by hand and work around the house and do my physical and mental work-outs and walk wherever I need to shop or visit. I’m tougher than I look and act. I wonder why that is? It must have a survival advantage for me. And for those around me lol.

Maybe my brain and neck wouldn’t have been looked at via a CAT scan – and it needed to be looked at – unless there was a visible reason, instead of me just saying there’s something wrong with my neck and/or brain that needs fixing. State of the Art fixing. Not dinosaur treatment methods reserved for women of all ages and old folks. I’m due for the best there is in medical technologies and treatment options no matter what I have.


I did notice one thing. My left hip pain and left sciatica is gone. That might be temporary. It has never been GONE before. It’s lesser or greater. Never at zero. That hip injury was from the Trayvon Martin – George Zimmerman verdict. Payback for me not supporting Trayvon Martin’s right to try to kill George Zimmerman. Trayvon Martin was waiting for a drug hook-up and George Zimmerman was on neighborhood watch patrol.

We’ll see how it all shakes out.

All I know for sure is I’m on the mend for some injuries, others have yet to be addressed, and All my troops are home – circling the greater Cleveland, Ohio area.


http://itcosmetics.com

IT Cosmetics™ is certified by PETA as a 100% cruelty-free brand, and you will find us listed on their website. Remaining a cruelty-free brand is extremely important to us, as it is to so many of you! IT Cosmetics™ has never tested products on animals, nor do we use animal hair in our brushes—and we have absolutely no plans to change that.

My Comment: However, that being said, I still can’t determine if the two products I used contain animal products. (CC+ Color Correcting Coverage Cream and BYE BYE UNDEREYE). I’ve read about the snail slime and frankly am not bothered by it as long as the snails aren’t. In the past I read that It Cosmetics assured that they weren’t harmed. I wish somebody would find some use for geese poop in Cleveland. The geese would probably like that as well. They poop everywhere. Of course poop can contain animal products if the animal excreting the poop ate another animal, insects, worms, fish etc. It’s getting a little tricky here.

Glycerin can be either plant or animal. And the other ingredients are too numerous with chemical names, so I’m going to reach out and wait for a response. Will get back to this later.


In the meanwhile, I applied make-up to the injured side of my face, even though most of the bruising is gone. I’m not too good at it, since I don’t usually wear face make-up. Plus I can’t see that well up close. In addition, my iphone enlarges every pore, even without high definition. For their next phone they need to correct that.

BEFORE and AFTER applying “IT” MAKE UP:





 

Posted in Advertising, MADISON AVENUE, Non-Food Reviews, Update, Video

Bai video

YOU TUBE VIDEO REMOVED

Bai bai bai T.V. Ad with Christopher Walken and Justin Timberlake (that other guy) is brilliant. Perfect. Held my attention right to the end, and I actually thought about it after viewing it.

So often after viewing a commercial, I don’t know what the commercial was selling. The art of the work overpowered the product being sold.

This is the kind of commercial that holds your attention – without having to slap you awake – all the way to the end where you see the product for yourself.

Other Shoe Drop: Blind people watch T.V. They didn’t see the punch line at the end, which was visual. Fix it on the next Ad to accommodate the blind.

P.S. The commercial you see on You Tube states out loud the product being sold at the very end – the designed ending, but on the Food Network when I saw the commercial they clipped that part. They went as far as showing the bottle at the end and then there was silence after that. So, somebody manipulated the length of the commercial to accommodate time constraints. I’ve seen that done with other products – the shortening of a commercial. Actually silence was very effective, following with the format of the rest of the commercial that was short on words.

Maybe Bai made a few versions of the commercial, some short, some long. Still, accommodating the blind is a good idea short or long. They are customers also.

It’s a good product. But this isn’t a food product review. It’s a commercial review.

Update: Bai evidently got wind and cut the You Tube commercial from this post on my site. Maybe you can still see it on You Tube. I wouldn’t bother. It’s all over television now. I motivated them to spend more money on ads, then they punched me. The product is still good. I do think they’re overly sensitive about criticism. If they don’t want their videos shared they shouldn’t post them on You Tube. They said the ad was private.

Bye Bye Bai!






 

Posted in Hey, MADISON AVENUE

WAKE UP IRON CHEF

According to the Chairman (person) of the American Iron Chef food network cooking show, an Iron Chef must respect the ingredients.

How does one show respect for the animal they murder for their plate, or many times, via Japan, eat alive?

They use the word respect often. Respect for regional tastes as an example. Respect for what otherwise would be called tradition, so that I’m assuming they want people to keep slaughtering and eating those they slaughter.

Since when do chefs give the diner what they want? The chef creates the menu, not the diner.

How can you respect a chef who murders for you? Or how can you respect a diner who demands it?

There is no honor in hypocrisy and contradiction. There is no honor in deception. There is no honor in murder.

Animal chefs are not honorable.






 

Posted in Investing, MADISON AVENUE

Dairy Alternatives Market Expects More Health-Conscious Customers To Drive Ingredient Innovation

Dairy Alternatives Market Predicted to Register CAGR of 9.9% Till 2021 Largely Due TO Rising Asia-Pacific Requirements

Hyderabad, India, March 14, 2017 (GLOBE NEWSWIRE) — The report “Dairy Alternatives (Beverage) Market: By Type (Almond, Soy, Coconut, Cashew, Oats); Formulation (Plain, Flavored, Sweetened, Non-Sweetened); Channel (Super Markets, Convenience Stores, Health Food Stores, Pharmacies) Forecast (2016 – 2021)”, published by IndustryARC, estimates that new nutrients and heal conscious additives will boost future demand.

Browse 9 Market Tables, 44 Figures spread through 111 Pages and an in-depth TOC on “Dairy Alternatives Market 2016 – 2021
http://industryarc.com/Report/7430/dairy-alternative-beverage-market.html 

Scope & Regional Forecast of the Dairy Alternatives Market:

Dairy alternative beverages are plant based milk extracted from various sources such as Soya, nuts and cereals. These milk substitutes have been gaining prominence in the food and beverages industry with the rising demand from vegans and dairy intolerants. Additionally, with the growing concern on obesity, consumers have been preferring substitutes which have less cholesterol level as compared to the dairy products. Increasing cases of lactose allergy across various countries is also one of the primary drivers of this market. Dairy alternatives are available in various flavors and are priced higher than conventional milk.

Request Sample PDF Brochure @ http://industryarc.com/pdfdownload.php?id=7430

Driven by the rising preference for lactose-free products coupled with increasing concern for heart related diseases, the market for Almond milk is estimated to grow rapidly in the coming years. Similar to Almond milk, the demand for coconut milk has also grown at double digits especially in the North-American region. Leading companies have been active in adding products based on other substitutes such as cashew milk and hemp milk. The market for dairy alternatives have been witnessing several trends in terms of flavors, packaging, fortification with nutrients and branding. These trends are expected to intensify owing to the increasing penetration of packaged foods in developing nations and increasing preference for nutritional products.

Finish reading: Dairy Alternatives Market Expects More Health-Conscious Customers To Drive Ingredient Innovation – IndustryARC Analysis






 

Posted in Investing, MADISON AVENUE

DANONE : Danone Completes Acquisition of WhiteWave

Press release – April 12th, 2017

Danone Completes Acquisition of WhiteWave 

Paris, France – April 12th, 2017 – Danone is pleased to announce that it has today completed its acquisition of WhiteWave. Under the terms of the merger agreement, WhiteWave shareholders will receive $56.25 per share in cash. In connection with completion of the transaction, the WhiteWave common stock has ceased trading prior to market opening today and will be delisted from the New York Stock Exchange.

Danone and WhiteWave will now combine their activities in North America to operate as a Strategic Business Unit, named “DanoneWave”. As previously announced, the combination will include Danone Dairy’s and WhiteWave’s current North American businesses under the leadership of Lorna Davis, who has been appointed Chief Executive Officer of the combined entity. Alpro will join forces with Danone Dairy as a key pillar of its new plant-based category, managed by Gustavo Valle, with the aim to expand and grow the plant-based category around the world.

“I am thrilled that we have completed the acquisition of WhiteWave”, said Emmanuel Faber, CEO of Danone. “Danone and WhiteWave are a perfect match to build a global leader leveraging consumer trends and expectations for healthier and more sustainable eating and drinking choices. With leading positions in some of the fastest growing, health-focused categories, this combination will drive our Alimentation Revolution, our business performance, and will accelerate our 2020 growth journey. I am convinced that the combined experience and capabilities of our new management team and the extensive preparation work done by the integration team since July will capture the great business opportunities ahead and fully deliver our synergy plan. I am therefore fully confident that we will drive strong value creation and deliver the attractive financial benefits we outlined last July. We now look forward to welcoming our talented new team members from WhiteWave”…

Finish reading: DANONE : Danone Completes Acquisition of WhiteWave






 

Posted in Investing, MADISON AVENUE

TerraVia’s Algae Butter, Which Can Replace Palm Oil and Hydrogenated Oils, Receives FDA GRAS No Questions Letter (NASDAQ:SZYM)

Algae Butter Is A Revolutionary New Structuring Fat For Use in Bakery, Spreads, and Confectionery

SAN FRANCISCO–(BUSINESS WIRE)– TerraVia Holdings, Inc. (NASDAQ:TVIA) announced today that it has received a generally recognized as safe (GRAS) no questions letter from the U.S. Food and Drug Administration for its Algae Butter. This response paves the way for commercialization of this revolutionary structuring fat through its joint venture partner, Bunge North America.

Algae Butter is a palm-free, non-hydrogenated, vegan solution for bakery, spreads and confectionery applications. It delivers outstanding performance and enhanced sensory experience due to its quick melting feature. It also provides clean taste and can reduce saturated fat by up to 50 percent in most applications.

“The food industry has been searching for a replacement for palm and hydrogenated vegetable oils that maintains quality, taste and functionality and also meets their rigorous criteria for sustainable sourcing,” said Mark Brooks, Senior Vice President, TerraVia. “We believe Algae butter is a game changer for the structuring fats industry in terms of sustainability and nutrition.”

Algae Butter is exclusive to TerraVia and Bunge. It will be produced by the TerraVia and Bunge joint venture, SB Oils, and marketed in the U.S. by Bunge North America.

“We are excited to be offering this innovative solution as an additional choice to our foodservice and food processor customers in the U.S.,” said Mark Stavro, senior director of marketing, Bunge North America. “The potential of the product to meet so many on trend demands has been met with strong levels of interest from a number of our food customers.”

About TerraVia

TerraVia Holdings, Inc. (NASDAQ:TVIA) is a plant-based food, nutrition and specialty ingredients company that harnesses the power of algae, the mother of all plants and earth’s original superfood. With a portfolio of breakthrough ingredients and manufacturing, the Company is well positioned to help meet the growing need of consumer packaged goods and established and emerging food manufacturers to improve the nutritional profile of foods without sacrificing taste, and to develop select consumer brands. The Company also manufactures a range of specialty personal care ingredients for key strategic partners. Headquartered in South San Francisco, the Company’s mission is to create products that are truly better for people and better for the planet. For additional information, please visit TerraVia’s website at www.terravia.com

Finish read: TerraVia’s Algae Butter, Which Can Replace Palm Oil and Hydrogenated Oils, Receives FDA GRAS No Questions Letter (NASDAQ:SZYM)






 

Posted in Investing, MADISON AVENUE

TerraVia in the Wilderness Years : Biofuels Digest

TerraVia in the Wilderness Years

April 19, 2017

Over at our sister publication Nuu, we reported this week that TerraVia got a “generally recognized as safe” OK from the FDA for its long-awaited algae butter.

It’s a palm-free, non-hydrogenated, vegan solution for bakery, spreads and confectionery applications. Algae Butter will be produced by the TerraVia and Bunge joint venture, SB Oils, and marketed in the U.S. by Bunge North America.

Quick melting with a clean taste, it works just a little like renewable jet fuel when it comes to replacing the incumbent — Algae Butter can reduce saturated fat by up to 50 percent in most applications.

“The food industry has been searching for a replacement for palm and hydrogenated vegetable oils that maintains quality, taste and functionality and also meets their rigorous criteria for sustainable sourcing,” said Mark Brooks, Senior Vice President, TerraVia. “We believe Algae butter is a game changer for the structuring fats industry in terms of sustainability and nutrition.”

While butter doesn’t exactly rival gasoline as a market — it’s pretty substantial, when you get down to it. The global market is something like $4.4 billion – a demand of around 10 million tons and a price point around $4400 per ton. Giving TerraVia a shot at $2.2B of that — and at a price point that dwarfs some of the company’s targets from its Solazyme days — the world of $360 per ton crude petroleum, for example.

“We make oils” said the prospectus for the old Solazyme when it completed its celebrated IPO five years ago, pledging to transform the market for oils through the power of algae to make them. The company has subsequently ratcheted its focus down to speciality ingredients and nutrition — but that’s been typical of almost every algae-based venture, most of which long abandoned the fuels and big chemicals markets in a search for price points that were more reachable in the near-term.

TerraVia has not disclosed in recent years its production cost for algae oils — but $4400 per ton is, surely, a tempting and high-margin target.

TerraVia’s rough month

It’s been rough going for TerraVia in recent weeks.

The company announced a painful round of layoffs — 25 percent of the company’s workforce, which had already been substantially reduced in the past two years. And the company suspended operations at its Peoria, Illinois demonstration-scale facility, and said it was seeking “strategic opportunities to partner its AlgaVia® line of products” — which of course could range from a joint venture to an outright sale of the brands (while retaining perhaps a manufacturing contract)…

Finish reading: TerraVia in the Wilderness Years : Biofuels Digest






 

Posted in Investing, MADISON AVENUE

What happens to your stock when that company gets sold? 

What happens to your stock when that company gets sold?
Dmitriy Fomichenko, Experienced investor since 2001 Answered 9 Jun 2016.
Companies often get sold or merged in the growth phase. When one company (or an investor) wants to buy another company, it proposes a deal to make an “acquisition” or buyout, usually by taking ownership of the company stock. Investors who hold shares of a company targeted for a buyout may have some options to consider.

Tender Offers

In order to take control of the company the company desiring to acquire another company will propose buying shares at a price that is higher than the market price. Doing so current stockholder will have the financial incentive to sell. This is known as tender offer.

Cash or Stock Mergers

For shareholders, mergers can occur two ways. In a cash exchange, the controlling company will buy the shares at the proposed price, and the shares will disappear from the owner’s portfolio, replaced with the corresponding amount of cash. Other times, companies will announce a stock-for-stock merger, in which holders of shares of the takeover company will have that stock replaced with shares of the new company. Often, the deal is structured as a combination of both methods, with shareholders receiving some cash and some stocks…

Finish reading: What happens to your stock when that company gets sold? – Quora






 

Posted in Investing, MADISON AVENUE, Net News, Non-Food

FAQs | Coty

COTY INC. STATEMENT ON ANIMAL TESTING

Coty Inc. is a leader in the global beauty industry. We have developed a portfolio of notable brands and offer innovative products of outstanding quality for which we are committed to maintaining the highest possible standards of consumer safety.  Before we place a product on the market, we assess it thoroughly to ensure that it is safe for human use and for the environment and that it complies with all applicable laws, rules and regulations. Our safety assessment of cosmetic ingredients is based on the use of recognized alternatives to animal testing, the use of existing safety data and, increasingly, the sharing of such data with other industries.

We do not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals. COTY voluntarily ceased testing finished cosmetic products on animals in 1991, long before the official European ban on such testing in 2004, and we have been actively involved in the research and development of alternatives to animal testing for many years. COTY is a party to SEURAT-1,  the single largest Private-Public Partnership initiative aimed to develop alternatives to animal testing of cosmetic products, with a total contribution of €50 million funded in equal by the European Commission and the cosmetics industry, which managed to provide sufficient ground for setting the strategy and strategic collaboration that will be essential for the development of further alternative methods, e.g. for systemic toxicity.

It is common knowledge that China is currently the only country that requires mandatory animal tests on all cosmetic products imported into the country. However, we have been actively involved in the dialogue with the Chinese authorities and regulators, including through our membership to the China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI). As a result, China has recently started to investigate ways to replace animal testing and has sought the assistance of European scientists.

The common goal of all these efforts is our aim to completely replace animal testing.


DO YOU MAKE VEGAN PRODUCTS?

There is no legal definition of a vegan or vegetarian cosmetic product, and we do not specialize in products without animal-derived ingredients. We encourage consumers to read package labels closely and see the full extent of ingredients. Specific information on what an ingredient is and how it is used, as well as safety information for approximately 90% of all ingredients used in cosmetic and personal care products on the market today, is continually updated and publicly available on http://www.cosmeticsinfo.org

FINISH READING: FAQs | Coty





 

Posted in MADISON AVENUE, Net News

People are calling for this ‘sexist’ and ‘degrading’ advert to be removed

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“Degrading” Saint Laurent Campaign Under Fire by French Ad Watchdog

 Kristina Rodulfo, Elle c7ba0b49997c673509efc72b3ff43813

Finish reading: People are calling for this ‘sexist’ and ‘degrading’ advert to be removed


CNAP COMMENT: What are they selling in this advertisement? Roller skates, sexy stools, fish net stockings, perfume, a weight loss plan, children for sale for sex? Spiked shoes? Can you buy online? Gay designers like to make bitches out of straight women? Gay designers want to degrade children by choice of models?

Roller skates connote child.

Skinny, breastless connotes child.

Bending over a stool without having to be tied connotes submission, complaint, lifeless = child.

Child sex is nothing new to the French nor to children of French culture.

Time to change what needs to be changed, wouldn’t you say?

Yves Saint Laurent!!!!!

Why no fur? OMGod, there is fur. I barely noticed it. Right in front of me it was all the time.

I actually went to google to research whether Yves Saint Laurent uses fur in their ads and this same ad popped up. Fur. White. Don’t know the animal you stole it from, right off his/her back while still alive, but it looks like a dead now animal. Maybe it is faux fur?

Think wherever your mind wants to take you will be their artistic reply. No. That’s not going to happen. I demand to know if that fur came from an animal or not? Truth in advertising is what we call it. If you’re in the ad business, then you know the drill.

So that’s what you’re selling? Fur coats, stoles, for children? This is beginning to sound a little like Michelle Obama going on the television program called Junior Chefs, where they’re taught to use every part of the animal. At a very young age, they’re expose to all the guts. For Valentine’s Day or some holiday about hearts, they had to cook a real heart taken from an animal. The slaughter industry is working with Michelle Obama to indoctrinate children into becoming animal chefs and eating all parts of all animals. With a few veggies thrown in to make it look Kosher and all, they’ll fool everybody while keeping the youth of the world addicted to the flesh and blood.

Obama is going to be a judge. How does being First Lady qualify her for that? She never worked that garden at the white house. Those were photo ops. She’s no farmer and she’s no chef either.

Yves Saint Laurent is using the young girl image as an indoctrination tool to make young girls into sex slaves and consumers of fur.

Gay designers need to stop humiliating children and women through their so-called art. It is obscene and no longer acceptable in this world. It’s called slavery in case you conveniently thought you could portray girls any way you like, as long as you call it art. What you do is not art. It’s indoctrination into slavery.

If you’re going to put a fur coat on a child image, to sexually entice men to buy whatever you’re selling, then we need to plan a funeral.

You know what needs to change. Change it.

The ARPP rules regarding advertising in France need to state that advertisements should maintain “dignity and respect in representation of any animal including humans”.






Posted in Advertising, Investing, MADISON AVENUE

I WANT AN ANIMAL-FREE MALL

MALL SKETCH

I WANT AN ANIMAL-FREE MALL

That’s right. A mall. Animal-free. A big one. With lots of glitter and big lights. With every kind of shop. Grocery, bakery, deli, shoe store, pet supply shop, clothes, hair salon using only cruelty-free products, and on and on, restaurants too. Good ones. I have a vision. And it’s a nice one. No fur, no leather, no skins, and those who enter must wear all animal-free attire. This place has rules. No cruelty here. Yes, that’s right. That’s what I want. A happy place too. No vegetarian snobbery. There’s no place for arrogance in the animal-free world of Sharon Lee. No suffering looks on the faces of people who feel they’re being deprived.

Now that I mention it, I see that on a lot of vegetarian faces. Faces that still have Big Mac lines on them, so it’s not the deprivation causing the look. But it’s there. Maybe it’s the prejudice and discrimination directed at such folks that makes them so unhappy, especially when they’re doing something so right.

It’s okay to have fun while you do what’s right. It’s okay to laugh. God, my God, wants happiness. Every burst of laughter coming from one of It’s animal’s mouths delight’s It to no end. That’s one more frown It doesn’t have to turn upside down. So, laugh. Have fun. Enjoy your life. Just don’t kill the animals. That’s all. Not a lot to ask. And don’t participate by eating the catches of other people. If you do, try harder next time, till you get it right. I’m tired and sick and fed up and depressed (that doesn’t mean I’m not happy) over walking down the aisles of death in every supermarket in the world.

I’m offended and pained at being forced to view and smell the tortured, dismembered bodies of my animal friends. When is it all going to end? Entrepreneurs is what we need. Animal-free entrepreneurs. People with dreams. Big ones. Investors with money that flows in a cruelty-free world. Not just the small, never grow any bigger, shops sprouting up here and there. Though that’s a start and we have to start somewhere, so we’ll support them too. But bigger stores, and big chains of every conceivable market transformed into animal-free.

Fast food. Animal-Free Chefs. Veggie Burgers. Veggie Deli’s. Veggie Pizza Parlors. No animals nor animal products. Veggie cheese. Plant meats that taste like baloney, ham and turkey, but without the suffering. We don’t need featherless chickens; we need to free the chicken. International animal-free cuisines. I’m tired of having my animal-free products supplied by purveyors of torture. Why should I have to eat my vegetarian meal in a slaughterhouse? Why should I have to buy my clothes at a slaughterhouse? Aren’t you sick of it too? Being given your little vegetarian or vegan corner of somebody else’s house of cruelty? Just to satisfy a small segment of the market? Small segment?

Well, it wouldn’t be so small if more animal-free entrepreneurs with big ideas and big investors gave people what they really wanted: a cruelty-free world, which means a cruelty-free shopping mall. We could do it if we’d stop thinking so small. Big. Think big. Demand big. Stop trying to get your animal-free products in slaughterhouses. How absurd. Build your own stores. Start small if you want, but grow, by golly, grow. Give the people what they want before they ask for it. You know what people want. You’ve been silent too long. Too complacent. Okay, ‘I guess I’ll take whatever vegetarian crumbs they throw my way’ type of silence.

Plan the future. Make the future. See the future through God’s eyes. See big. See beautiful. I want an animal-free shopping mall. And then another, and another till we put the slaughterhouse malls out of business. Till we close the doors on the business of cruelty. I want an animal-free mall. And, I know you want it too. One for all people–and all other animals too. No zoo here, but a place where our animals can come shopping with us. Day care, mall care, for our furry family members while we shop. A mall with style, flair, with sparkle and bright lights. I can see it. I know you can too. Cause I’m looking through God’s eyes now and so are you.


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Posted in Advertising, Investing, MADISON AVENUE

AD AGENCIES TELL LIES

The nature of advertisement is to present your product in the best possible light, slanting the truth of the lies in favor of greater benefit to the buyer than exists, while minimizing to a greater extent than is accurate the cons.

Ad agencies don’t tell truths; they open the door to your awareness by using deceit.

Once in they attach their product, no matter what it is, to the ‘you can’t live without me’ message and even if you could, why would you want to when you don’t have to? They dangle, ‘I’m leaving it all up to you’, while they occupy your space till you accept their product, via their message. And you have no regrets even when you buy the product, use it and don’t like it, throw it away even and don’t garbage-talk your experience, because you asked for it, you wanted it, you are the one who couldn’t live without it, you decided knowing, willingly and with complete control of your faculties and decisions to bring that product into your life

No you didn’t. You didn’t have time to turn off the T.V. or flip the page or click off the link or click on another link.

They were in before your brain notified your consciousness that there appears to be a friendly intruder who needs your help.

They thought of everything. Every contingency.






 

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