THE BULL AND THE GIRL

The girl did not stare the bull down and the bull did not stare the girl down. They both recognized each other as equally worthy. You can see the happiness in the bull's eye when they both came to the same conclusion. The girl's eyes are out of view, however. Her arms on her hips... Continue Reading →

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Ingredient LABELING

You think you're too big to fail. You think you don't have to tell the customer what's in the food product they're buying with your company name on it? Because it's made far away, you lost control of what goes in or gets left out or gets substituted? You present a long list of "Maybes".... Continue Reading →

Honest Labeling

You think you're too big to fail. You think you don't have to tell the customer what's in the food product they're buying with your company name on it. Because it's made far away, you lost control of what goes in or gets left out or gets substituted. You present a long list of "Maybes".... Continue Reading →

Power To Persuade

According to the tenets of Guy Fieri - Food Network Master Of Cooking/Restaurant Travel/Game Shows - the words 'delicious' and 'yummy' or similar generic descriptive devices aren't sufficient to sell a product, whatever that product may be. Frankly, I think a show called Delicious might fly. DELICIOUS IS ON TONIGHT. Gotta get home. Can't wait. Order... Continue Reading →

Quicken Loans Rocket Mortgage Sexist Ad

  "Maria is confident in all things "mom." From helping her daughter to unclogging the sink to getting the groceries, she's the expert. In fact, she even shreds on the electric guitar. However, Maria is a lot less confident when it comes to mortgages. Quicken Loans Rocket Mortgage service makes understanding mortgages simple, which allows... Continue Reading →

“A Mighty Thirst”

I probably should not quench my "Mighty Thirst" with a sixteen ounce can of "Monster Juice". But what the heck. I do it anyway. No regrets.  

IT COSMETICS – the cover up

Eleven Days After The Fall - when Big Foot (the scale) tripped me in the bathroom in the middle of the night and the bathtub sucker-punched me. This is the first day I went out absent the face make-up. You know that "It" make-up for people with blemishes or rosebuds or scars or uneven coloring... Continue Reading →

Bai video

YOU TUBE VIDEO REMOVED Bai bai bai T.V. Ad with Christopher Walken and Justin Timberlake (that other guy) is brilliant. Perfect. Held my attention right to the end, and I actually thought about it after viewing it. So often after viewing a commercial, I don't know what the commercial was selling. The art of the... Continue Reading →

WAKE UP IRON CHEF

According to the Chairman (person) of the American Iron Chef food network cooking show, an Iron Chef must respect the ingredients. How does one show respect for the animal they murder for their plate, or many times, via Japan, eat alive? They use the word respect often. Respect for regional tastes as an example. Respect... Continue Reading →

Dairy Alternatives Market Expects More Health-Conscious Customers To Drive Ingredient Innovation

Dairy Alternatives Market Predicted to Register CAGR of 9.9% Till 2021 Largely Due TO Rising Asia-Pacific Requirements Hyderabad, India, March 14, 2017 (GLOBE NEWSWIRE) -- The report “Dairy Alternatives (Beverage) Market: By Type (Almond, Soy, Coconut, Cashew, Oats); Formulation (Plain, Flavored, Sweetened, Non-Sweetened); Channel (Super Markets, Convenience Stores, Health Food Stores, Pharmacies) Forecast (2016 - 2021)”,... Continue Reading →

DANONE : Danone Completes Acquisition of WhiteWave

Press release - April 12th, 2017 Danone Completes Acquisition of WhiteWave  Paris, France - April 12th, 2017 - Danone is pleased to announce that it has today completed its acquisition of WhiteWave. Under the terms of the merger agreement, WhiteWave shareholders will receive $56.25 per share in cash. In connection with completion of the transaction, the WhiteWave... Continue Reading →

TerraVia’s Algae Butter, Which Can Replace Palm Oil and Hydrogenated Oils, Receives FDA GRAS No Questions Letter (NASDAQ:SZYM)

Algae Butter Is A Revolutionary New Structuring Fat For Use in Bakery, Spreads, and Confectionery SAN FRANCISCO--(BUSINESS WIRE)-- TerraVia Holdings, Inc. (NASDAQ:TVIA) announced today that it has received a generally recognized as safe (GRAS) no questions letter from the U.S. Food and Drug Administration for its Algae Butter. This response paves the way for commercialization of this revolutionary structuring... Continue Reading →

TerraVia in the Wilderness Years : Biofuels Digest

TerraVia in the Wilderness Years April 19, 2017 | Jim Lane Over at our sister publication Nuu, we reported this week that TerraVia got a “generally recognized as safe” OK from the FDA for its long-awaited algae butter. It’s a palm-free, non-hydrogenated, vegan solution for bakery, spreads and confectionery applications. Algae Butter will be produced by the TerraVia... Continue Reading →

FAQs | Coty

COTY INC. STATEMENT ON ANIMAL TESTING Coty Inc. is a leader in the global beauty industry. We have developed a portfolio of notable brands and offer innovative products of outstanding quality for which we are committed to maintaining the highest possible standards of consumer safety.  Before we place a product on the market, we assess... Continue Reading →

People are calling for this ‘sexist’ and ‘degrading’ advert to be removed

"Degrading" Saint Laurent Campaign Under Fire by French Ad Watchdog  Kristina Rodulfo, Elle    From ELLE France's advertising watchdog, the Autorité de Régulation Professionnelle de la Publicité (ARPP), has called on Saint Laurent to modify two ads from its spring 2017 campaign for being "degrading" to women. The two photos in question feature a woman in roller skates... Continue Reading →

I WANT AN ANIMAL-FREE MALL

I WANT AN ANIMAL-FREE MALL That’s right. A mall. Animal-free. A big one. With lots of glitter and big lights. With every kind of shop. Grocery, bakery, deli, shoe store, pet supply shop, clothes, hair salon using only cruelty-free products, and on and on, restaurants too. Good ones. I have a vision. And it’s a... Continue Reading →

AD AGENCIES TELL LIES

The nature of advertisement is to present your product in the best possible light, slanting the truth of the lies in favor of greater benefit to the buyer than exists, while minimizing to a greater extent than is accurate the cons. Ad agencies don't tell truths; they open the door to your awareness by using... Continue Reading →

BLACKS CANNIBALIZING BLACKS video

I recently saw this commercial, then last night saw it again, and I again reminded myself with a few notes to write something up on it. Upon googling it just now I discovered that it was made in 2014 and this is 2017. I'm wondering how in the world this commercial made a comeback and... Continue Reading →

BRING THE PHOTO BOOTHS BACK

To Entrepreneurs Everywhere: BRING THE PHOTO BOOTHS BACK. CONVERT THEM INTO LAUGHING BOOTHS. It's time to set up laughing booths outside and inside of malls. Everywhere there is food, set up your booth. Make people laugh to lose weight. No comedians; they're not funny. Street corners, any place there isn't food, the most unlikely places, outside of churches, temples, mosques,... Continue Reading →

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