Tofurky Wants to Save the World, One Thanksgiving Roast at a Time. It’s Now Sold 5 Million

Tofurky Wants to Save the World, One Thanksgiving Roast at a Time. It’s Now Sold 5 Million

John Patrick Pullen Fri, Nov 16 6:30 AM EST

Ah, Thanksgiving: the annual holiday when Americans gather around the table with the people they’re closest to (genetically, at least) for a feast of traditional food, prayers, stories of gratefulness, and—hopefully silent— judgments about their friends and family. ‘I bet she voted for you-know-who,’ one likely muses. ‘He said what about my football team?’ wonders another. And, the more and more common refrain, ‘They’re serving a Tofurky this year!?’

But Tofurky is a lot more than simply the maker of the football-sized tofu loaf that’s helped give vegetarians and vegans a seat at the Thanksgiving table. A punchline practically since its founding, the Hood River, Ore. company has ridden out nearly four decades of good-natured ridicule to become one of the world’s leading meat-alternative makers, and perhaps the most recognized name in a space that’s been rushed by venture-backed startups like Impossible Foods and Beyond Meat.

And as the calendar turns towards another gravy-fueled holiday, the company has announced that it will sell its 5 millionth Thanksgiving roast this year—a number that proves Tofurky is no joke. (Though its not exactly a threat to the traditional bird: Americans buy 46 million turkeys each Thanksgiving.) Still, the milestone is about more than just sales, the company says.

“That’s five million times somebody took a personal risk to show up to a Thanksgiving meal with something that was weird,” says Erin Ransom, Tofurky’s head of marketing. “It’s five million times that somebody put the roast on the table and said ‘Try it with me—and if you like it that’s cool. Maybe there’s more for you in this way of eating.”

“Research suggests that all those risky dishes are starting to pay off. According to NPD’s annual Eating Patterns in America report, 14% of Americans are using plant-based proteins as a substitute for meat on a regular basis. In fact, nearly one in ten are eschewing meats that come from animals, with 1% of people identifying as vegan or vegetarian, and 8% partaking in flexitarian diets, which means they’re primarily vegetarian but occasionally partake in meat or fish. And they’re not just forgoing flesh over ethical or humane concerns; health and environmental worries are also causing people to rethink how they eat.“

That’s not a fad,” says Chase Worthen, a buyer of vegetarian products for Walmart, which stocks Tofurky products in 4,000 of its stores. “It’s a trend that’s here to stay.”…

FINISH READING: Tofurky Wants to Save the World, One Thanksgiving Roast at a Time. It’s Now Sold 5 Million






 

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Tofurkey Italian Sausage And Peas (stew or sauce – you call it)

TOFURKEY ITALIAN SAUSAGE AND PEAS (stew or sauce – you call it)

Serve as a sausage stew or ladle over mashed potatoes (white or sweet), over rice or your favorite pasta. We marinate the entire dish overnight in the refrigerator for optimal flavor and chew.

Makes approx. 13 cups

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Tofurkey Ham Roast

TOFURKEY HAM ROAST 5

TOFURKEY HAM ROAST

Well, well, well, who would think a plant could be transformed into a replica of a ham roast? Not me years ago. Times have changed and lucky for us all, especially those whose hides are stolen to satisfy the cannibalistic palates of humans! Yea! Congratulations to the fine folks over at Tofurkey for this wild success!

Serves about 5 or 6

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Tofurkey Italian Sausage Tomato Sauce

TOFURKEY ITALIAN SAUSAGE TOMATO SAUCE

Sauteed red onion, green pepper and mushroom combined with fresh zucchini rounds in a Tofurkey Italian Sausage Tomato Sauce. Outstanding flavors and textures!

Makes 13-1/4 cups

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Tofurkey Pepperjack Melt

TOFURKEY CHEESE MELT SANDWICH 5

TOFURKEY PEPPERJACK MELT

Restaurant Ready! Go for it! Now there’s a prefect sandwich melt without grilling the bread. Who would have thought to melt the meat and cheese separately? Me!! And it worked!

Makes 1 sandwich

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