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ADVERTISING

What Is Clickbait and Why Does It Work so Well?

You may have heard the term clickbait before, but if you’ve been on the internet within the past 10 years or so, you’ve undoubtedly been exposed to it. For the most part, clickbait is considered only an annoyance, but it can also sometimes lead to some rather negative consequences. In fact, the world of clickbait […]

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ADVERTISING MADISON AVENUE

100 of the most powerful marketing words

100 of the most powerful marketing words. Raise your hand if you’ve ever read an advertisement and have then felt compelled to buy what that advertisement was selling? You can put your hand down now. No need to freak out your coworkers. Marketers and advertisers have been harnessing the power of words to sell you things […]

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ADVERTISING MADISON AVENUE

The psychology of selling

When it comes to your customers, the cold hard truth is that as soon as you think you’ve got them figured out, they’ll surprise you and keep surprising you until you’ve dwindled your marketing budget down to nothing — leaving you standing with a heavy box of unsold products and an empty pocket. With that said, while […]

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MADISON AVENUE NET NEWS

People are calling for this ‘sexist’ and ‘degrading’ advert to be removed

“Degrading” Saint Laurent Campaign Under Fire by French Ad Watchdog  Kristina Rodulfo, Elle    From ELLE France’s advertising watchdog, the Autorité de Régulation Professionnelle de la Publicité (ARPP), has called on Saint Laurent to modify two ads from its spring 2017 campaign for being “degrading” to women. The two photos in question feature a woman in roller skates […]

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ADVERTISING INVESTING MADISON AVENUE

AD AGENCIES TELL LIES

The nature of advertisement is to present your product in the best possible light, slanting the truth of the lies in favor of greater benefit to the buyer than exists, while minimizing to a greater extent than is accurate the cons. Ad agencies don’t tell truths; they open the door to your awareness by using […]

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VIDEO

BLACKS CANNIBALIZING BLACKS video

I recently saw this commercial, then last night saw it again, and I again reminded myself with a few notes to write something up on it. Upon googling it just now I discovered that it was made in 2014 and this is 2017. I’m wondering how in the world this commercial made a comeback and […]