Posted in Advertising, MADISON AVENUE

100 of the most powerful marketing words

100 of the most powerful marketing words.

Raise your hand if you’ve ever read an advertisement and have then felt compelled to buy what that advertisement was selling? You can put your hand down now. No need to freak out your coworkers.

Marketers and advertisers have been harnessing the power of words to sell you things like car insurance, sugary cereal, lambskin condoms and Air Jordans for centuries. This is an art and a science called copywriting, which basically means to sell products and services through powerful marketing words.

While traditionally, copywriting has been used in things like newspapers, magazine advertisements, billboards and direct sales letters… today copywriting has crept it’s way into every nook and cranny of the digital world.

It’s on websites. It’s in emails. It’s on landing pages. It’s in podcasts. It’s everywhere. Now, while in this article I can’t teach you how to become a killer copywriter, I can give you a few words to think about when writing your next product description, headline, slogan or what have you.

While you might be skeptical, the words we use matter… a lot. In an article I published last week, I brought up a number of online brands that spend a considerable amount of time and energy on writing their blog headlines. Why? Because in some cases they have seen a 500% improvement in share-ability. I have even noticed this myself when writing anything from articles to emails.

For example, to get you to click this post, I used the word “powerful”… which is actually somewhere on our list today. Anyways, below, you will find 100 of the most powerful marketing words –– each of which has been placed into various categories.

The words that have an “*” next to them are what the late David Ogilvy considered to be the most persuasive words in advertising. Never heard of this Ogilvy character? He is widely considered to be the greatest advertiser of all time.

So, while I believe all these marketing words are powerful, pay extra attention to Ogilvy’s. Let’s begin. Powerful marketing words that make a promise….

FINISH READING: 100 of the most powerful marketing words. — Honey Copy






 

Advertisements
Posted in Advertising, MADISON AVENUE

The psychology of selling

When it comes to your customers, the cold hard truth is that as soon as you think you’ve got them figured out, they’ll surprise you and keep surprising you until you’ve dwindled your marketing budget down to nothing — leaving you standing with a heavy box of unsold products and an empty pocket.

With that said, while I would never trust a marketer or a salesman who claims they possess some magical marketing formula, I do believe there are small commonalities we can find in human behavior that can give us a deeper look into why they buy what they buy.

In this article, The psychology of selling, I hope to offer some insight into the mind of the customer, so that as you craft your marketing plans and strategies you can be cognizant of what goes on inside the minds of the folks you’re marketing to.

Please know that I am by no means claiming to be an expert on this topic, but am just sharing lessons I have learned from reading plenty of old school advertising books and of course running my small copywriting shop, Honey Copy. Without further ado, let’s have a quick chat about the psychology of selling.

People buy when something hurts or when they want to feel good.

At the most basic level, it’s important to understand that most people buy for one of two reason — they buy to move closer to pleasure or to move further away from pain.

We will use wine and a bad hangover as an example…

FINISH READING: The psychology of selling. – The Startup – Medium






 

Posted in MADISON AVENUE, Net News

People are calling for this ‘sexist’ and ‘degrading’ advert to be removed

901624880e556545f7e0fcaebf09b925

“Degrading” Saint Laurent Campaign Under Fire by French Ad Watchdog

 Kristina Rodulfo, Elle c7ba0b49997c673509efc72b3ff43813

Finish reading: People are calling for this ‘sexist’ and ‘degrading’ advert to be removed


CNAP COMMENT: What are they selling in this advertisement? Roller skates, sexy stools, fish net stockings, perfume, a weight loss plan, children for sale for sex? Spiked shoes? Can you buy online? Gay designers like to make bitches out of straight women? Gay designers want to degrade children by choice of models?

Roller skates connote child.

Skinny, breastless connotes child.

Bending over a stool without having to be tied connotes submission, complaint, lifeless = child.

Child sex is nothing new to the French nor to children of French culture.

Time to change what needs to be changed, wouldn’t you say?

Yves Saint Laurent!!!!!

Why no fur? OMGod, there is fur. I barely noticed it. Right in front of me it was all the time.

I actually went to google to research whether Yves Saint Laurent uses fur in their ads and this same ad popped up. Fur. White. Don’t know the animal you stole it from, right off his/her back while still alive, but it looks like a dead now animal. Maybe it is faux fur?

Think wherever your mind wants to take you will be their artistic reply. No. That’s not going to happen. I demand to know if that fur came from an animal or not? Truth in advertising is what we call it. If you’re in the ad business, then you know the drill.

So that’s what you’re selling? Fur coats, stoles, for children? This is beginning to sound a little like Michelle Obama going on the television program called Junior Chefs, where they’re taught to use every part of the animal. At a very young age, they’re expose to all the guts. For Valentine’s Day or some holiday about hearts, they had to cook a real heart taken from an animal. The slaughter industry is working with Michelle Obama to indoctrinate children into becoming animal chefs and eating all parts of all animals. With a few veggies thrown in to make it look Kosher and all, they’ll fool everybody while keeping the youth of the world addicted to the flesh and blood.

Obama is going to be a judge. How does being First Lady qualify her for that? She never worked that garden at the white house. Those were photo ops. She’s no farmer and she’s no chef either.

Yves Saint Laurent is using the young girl image as an indoctrination tool to make young girls into sex slaves and consumers of fur.

Gay designers need to stop humiliating children and women through their so-called art. It is obscene and no longer acceptable in this world. It’s called slavery in case you conveniently thought you could portray girls any way you like, as long as you call it art. What you do is not art. It’s indoctrination into slavery.

If you’re going to put a fur coat on a child image, to sexually entice men to buy whatever you’re selling, then we need to plan a funeral.

You know what needs to change. Change it.

The ARPP rules regarding advertising in France need to state that advertisements should maintain “dignity and respect in representation of any animal including humans”.






Posted in Advertising, Investing, MADISON AVENUE

AD AGENCIES TELL LIES

The nature of advertisement is to present your product in the best possible light, slanting the truth of the lies in favor of greater benefit to the buyer than exists, while minimizing to a greater extent than is accurate the cons.

Ad agencies don’t tell truths; they open the door to your awareness by using deceit.

Once in they attach their product, no matter what it is, to the ‘you can’t live without me’ message and even if you could, why would you want to when you don’t have to? They dangle, ‘I’m leaving it all up to you’, while they occupy your space till you accept their product, via their message. And you have no regrets even when you buy the product, use it and don’t like it, throw it away even and don’t garbage-talk your experience, because you asked for it, you wanted it, you are the one who couldn’t live without it, you decided knowing, willingly and with complete control of your faculties and decisions to bring that product into your life

No you didn’t. You didn’t have time to turn off the T.V. or flip the page or click off the link or click on another link.

They were in before your brain notified your consciousness that there appears to be a friendly intruder who needs your help.

They thought of everything. Every contingency.