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ADVERTISING MADISON AVENUE

The psychology of selling

When it comes to your customers, the cold hard truth is that as soon as you think you’ve got them figured out, they’ll surprise you and keep surprising you until you’ve dwindled your marketing budget down to nothing — leaving you standing with a heavy box of unsold products and an empty pocket. With that said, while […]

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HEY

False Claims For Supplements

There are two benefits that just about every seller of a supplement claims about their product. It staves off Alzheimer’s disease and contributes to weight loss. Okay, so they usually state, “may”, but what difference does it make, except in a legal sense, when those words are associated with the product and is under the […]