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Phivida Appoints Former Red Bull President as CEO

Phivida Appoints Former Red Bull President as Chief Executive Officer

VANCOUVER, B.C. — February 28th, 2018 — Phivida Holdings Inc. (“Phivida” or the “Company”) (CSE: VIDA; OTCMKTS: PHVAF) has appointed Mr. James Bailey as the new Chief Executive Officer (CEO), commencing March 19th, 2018.  As former President of Red Bull Canada, Mr. Bailey stewarded the development of an entirely new category of alternative beverages, an experience which lends great value to Phivida as it prepares to launch into the global market.

Mr. Bailey will be responsible for building Phivida into an internationally recognized brand and replicating his success with building a new alternative beverage sector at Red Bull.

Mr. Bailey also brings proven executive leadership and extensive expertise in brand marketing and athletic endorsement for multinational consumer brands. Under his leadership, Mr. Bailey established Red Bull as the national brand leader in its category and grew annual sales revenue from $0 to over $150 million.

In addition to Red Bull, Mr. Bailey also served as the Chief Marketing Officer for Merrell Outdoors and has senior executive experience with Adidas and Salomon ski equipment…

FINISH READING: Phivida Appoints Former Red Bull President as CEO