this is in their own words:
“On the hunt for a bottle of JUST Egg?
Fear not, your shelves should be restocked any day now. Our distribution has never been higher and we’ve been working hard to keep up with demand. Don’t forget to hop over to the frozen section and try JUST Egg Folded too.”
Sharon’s View: Because ‘JUST EGG folded’ lit up in link blue, that’s where the eyes turn. To me it says JUST EGG JUST FOLDED, which means they got the boot or they folded, they quit.
Be careful how you word. My suggestion is get rid of that folded name. It’s even hard to say, much less remember. It’s an omelet. Can’t use the word omelet, the French won’t allow it or do you not like the French connection?
Then call it Omlit.
Steve and I love the product, THE OMLIT, toasted or microwaved or done in a skillet. Microwaved produces the best eggy texture.
Their adVERT. “WHAT’S NEW WITH OUR EGGS?”
My answer? Nothing I want to see after you folded.
quitter.
If my brain registers ‘quitter’, so do a lot of other brains. Don’t make the customer figure out what you mean.
WALL STREET WATCHES MADISON AVENUE. WATCH YOUR WORDS. Then go back and check on who framed them. In advertising it’s how the brain interprets the words and images at first glance that’s critical.
THE ANIMAL-FREE CHEF™© 