Bai

Bai bai bai T.V. Ad with Christopher Walken and Justin Timberlake (that other guy) is brilliant. Perfect. Held my attention right to the end, and I actually thought about it after viewing it.

So often after viewing a commercial, I don’t know what the commercial was selling. The art of the work overpowered the product being sold.

This is the kind of commercial that holds your attention – without having to slap you awake – all the way to the end where you see the product for yourself.

Other Shoe Drop: Blind people watch T.V. They didn’t see the punch line at the end, which was visual. Fix it on the next Ad to accommodate the blind.

P.S. The commercial you see on You Tube states out loud the product being sold at the very end – the designed ending, but on the Food Network when I saw the commercial they clipped that part. They went as far as showing the bottle at the end and then there was silence after that. So, somebody manipulated the length of the commercial to accommodate time constraints. I’ve seen that done with other products – the shortening of a commercial. Actually silence was very effective, following with the format of the rest of the commercial that was short on words.

Maybe Bai made a few versions of the commercial, some short, some long. Still, accommodating the blind is a good idea short or long. They are customers also.

It’s a good product. But this isn’t a food product review. It’s a commercial review.

Update: Bai evidently got wind and cut the You Tube commercial from this post on my site. Maybe you can still see it on You Tube. I wouldn’t bother. It’s all over television now. I motivated them to spend more money on ads, then they punched me. The product is still good. I do think they’re overly sensitive about criticism. If they don’t want their videos shared they shouldn’t post them on You Tube. They said the ad was private.

Bye Bye Bai!






 

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